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Walmart has turned its entire holiday season into one Muppet-fuelled retelling of A Christmas Carol, with Walton Goggins as Scrooge - and a clear strategy underneath the spectacle.

TL;DR: Loyalty programmes still work — but only when they create genuine attachment or useful data, not when they simply hand discounts to customers who would have bought anyway. In a world where everyone has a points scheme, differentiation and real value are what separate the schemes that pay off. The paradox of the points card Loyalty programmes are now so universal they've become table stakes rather than a differentiator. When every competitor offers points, a programme s

TL;DR: Packaging is the one piece of media every buyer sees at the exact moment of decision, yet most brands treat it as a container rather than an ad — strong packaging drives standout, communicates value instantly and often sells more than paid media. The most-seen ad you own Every other channel competes for attention; packaging has it guaranteed. At the shelf — physical or digital — your pack is the final argument before a purchase, seen by one hundred percent of buyers at

TL;DR: TikTok Shop merges discovery and checkout into a single scroll, letting people buy without leaving the app — a powerful channel for the right products, but one that rewards native content and punishes hard-sell advertising. Everything starts on TikTok. What TikTok Shop actually is TikTok Shop turns the app into a storefront: products appear in videos, live streams and a dedicated shop tab, and customers check out without ever leaving the feed. It compresses the old jou

TL;DR: German electronics retailer Euronics has appointed a new agency for its online marketing after a pitch, ending its relationship with Jung von Matt — a sign of where retailers are shifting creative and media investment. What happened Euronics, one of Germany's largest electronics retail cooperatives, ran a pitch for its online-marketing account and has handed it to a new partner, moving the work away from Jung von Matt. Account switches like this rarely grab headlines,

Coca-Cola's long-overlooked Mr. Pibb is one of the fastest-growing soda brands of 2026, powered less by ad spend than by nostalgia and a new generation of fans.

Gap Inc.'s Banana Republic has launched a TikTok content series called 'The Agency' — a styling-led format designed to make the heritage label feel relevant to a new generation.

Rügenwalder Mühle is launching a second brand, Endori, in a two-brand plant-based strategy. Why splitting a brand can win more of a category.

Aldi's Halloween campaign turns rivals' loyalty apps into monsters, extending its 'cheap without a bonus app' attack. The positioning lesson for marketers.

Lego has topped YouGov's Brand of the Year ranking in Germany, beating dm and PayPal across 961 brands. What its consistency teaches every marketer.

Target's 2026 holiday campaign ditches last year's 'Hot Santa' for a Chief Giftologist and a 'Gift Giving Academy', backed by a big creator push. The strategy.

Domino's is teaming with Minecraft to push its personal pizza through gaming - collectible boxes, in-game items and creator content. Why gaming is a retail channel.

Lovehoney is pushing sexual wellness into mainstream retail, treating intimacy products like any other wellbeing category. The branding lesson for marketers.

Hamburg retailer Otto has exposed roughly 19 million products to AI agents through a ChatGPT plugin and is testing ads inside the assistant, a flagship bet on so-called agentic commerce.

A new ultra-luxury resale report finds Chanel the most-searched brand and Louis Vuitton the most-shopped, as nostalgia and Y2K revivals drive demand and generations split sharply by brand.

IKEA and agency Buzzman are turning price reductions into French wordplay across out-of-home and digital screens, tying lower prices to purchasing-power anxiety as cheaper Chinese rivals circle.

LVMH's Sephora is rolling out Quiet Hours worldwide after a pilot, cutting lighting, sound and announcements for neurodivergent and sensory-sensitive shoppers, turning accessibility into a brand position.

French grocer Monoprix has awarded its brand and performance communications to Havas Paris and Havas Commerce after a three-month review, a notable win in a market where Havas and Publicis swap big accounts.

To mark 50 years of own-brand products, Carrefour became the first advertiser on Dailymotion's connected-TV home-screen format, using first-party data to lift purchase intent 23 points above benchmark.

The NRF forecasts 2026 holiday sales up 4.2% to roughly $1 trillion, but with only about half that growth real, electronics pressured and seasonal hiring muted.