All Marketing knowledge

Investment platform XTB has rolled out its biggest-ever advertising campaign, pairing Zlatan Ibrahimovic and Tyson Fury to tackle the taboo around talking about money and investing.

Zinedine Zidane has launched a signature padel racket line with Adidas, putting one of football's most bankable names behind the sport's fastest-growing racket category.

Omaha Steaks has launched No Bull, a Gen Z-focused brand campaign from TorchHouse Studio that trades decades of mail-order cliche for plain talk, backed by real service upgrades.

Just Eat has retired its celebrity ads for stop-motion animal puppets in a new UK brand platform, The Joy of Everyday, made by McCann London.

Four fixable reasons sites lose customers — and why fixing beats rebuilding.

The three bars behind the badge — and how to use it when choosing an agency.

The London agency quietly building dozens of websites — and the Wix + Google Ads playbook behind them.

Why bringing back a retro icon works — and the three tests before you try it.

A funny pension ad? DEVK rides the longevity craze to reach under-40s.

The 2CV is back as an all-electric concept — and the marketing play matters as much as the car.

Subway has unveiled 'Blueprint', a reimagined restaurant and brand experience for EMEA, aiming to double its footprint to 10,000 restaurants in five years.

Ritter Sport's appeal over a square 'Monnemer Quadrat Bio' oat bar reaches the OLG Stuttgart — a live test of how far a brand can own a pack shape.

Lieferando has dropped food shots for a new global brand platform, 'Bleib einfach im Moment', selling the feeling of staying present rather than the meal.

ASICS built a natural-history-style diorama in Paris of a fictional species, 'Homo Scrollus Canapus', to satirise sedentary screen culture.

Nissan's 'Inarrêtable' campaign dramatises the Qashqai e-POWER's 1,280 km range through a comic chase, built to scale across 30-plus markets.

L'Oréal has become an official partner of Paris Saint-Germain until 2028 — its first-ever football club deal — using Vichy to study and treat players' skin.

Publicis Groupe posted +5% organic net-revenue growth in Q3 2026 and reaffirmed its outlook, extending its lead as Omnicom integrates IPG and WPP retreats.

At Advertising Week NY, Liquid Death detailed its push to become an 'AI-native' marketing org — running a large budget with two people and optimising daily.

Campari-owned Espolon is reimbursing drinkers half their Halloween ride-hailing fare, up to $25, in a stunt called 'Fare Share' aimed at surge pricing.

Sprite has returned as the NBA's official global soft drink with 'Never Stop Refreshing the Game', a worldwide campaign fronted by Nikola Jokić and Anthony Edwards.