All Marketing knowledge

How Merx built a fast, no-nonsense website for Love Grabs — a London grab-hire, muck-away and aggregates operator whose customers decide in seconds.

How Merx designed and built a trust-first website for Berati Construction — a London contractor whose portfolio runs from Chelsea refurbishments to new-build care homes and mosques.

Ford and agency Born Social built a campaign around a simple truth — the Transit is genuinely everywhere — using real-world footage instead of a polished shoot. A lesson in confident simplicity.

Fenty Beauty tapped creator Lyas and his live 'Watch Party' format to launch a product around Paris Fashion Week — a smart lesson in borrowing a cultural moment you don't own.

More customers are asking AI assistants what to buy and where to go. Here's how to make sure your business is the one they recommend.

Germany's Sparkasse is using a stand-up comedian to tell stories about financial hardship — a bold bet that humour is the way to make an awkward, anxious topic approachable.

Lindt is replacing top leaders amid soaring cocoa costs and softer sales — a high-stakes test of whether a premium brand can keep charging more when shoppers are counting every penny.

Mercedes-Benz has extended its bespoke Omnicom agency, Team X, to 2029 — a vote of confidence in the 'custom agency' model quietly reshaping how big brands buy marketing.

Under new CMO Susan Schramm, budget-design hotel chain Motel One is running its first big brand campaign — betting that emotion, not performance marketing, wins the next generation of guests.

Applebee's CMO says standing out in a value-obsessed restaurant market takes more than price cuts. A new agency partnership signals a bet on brand over endless discounting.

Free People gave musician Willow genuine creative control in a new tie-up it calls 'cultural co-authorship' — a bet that giving up control is the price of credibility with young audiences.

Marriott Bonvoy produced campaign assets for 23 destinations in about four weeks using creators — proof that influencer marketing is now a production engine, not just a reach channel.

Prediction-market platform Polymarket is signing A-list celebrities into comedic 'Squads' ads — a lesson in how challenger brands build their own entertainment instead of buying attention.

Aviva's first work with Saatchi & Saatchi turns Monopoly into a menopause conversation starter — a smart lesson in making brand purpose genuinely useful.

Outdoor brand Vaude overhauls how it talks about sustainability to meet tough new EU anti-greenwashing rules — and turns compliance into credibility.

German rental giant Sixt teams up with cult water brand Liquid Death for a gleefully strange US campaign — and a masterclass in brand co-marketing.

Challenger car brand CUPRA makes its Paris Motor Show debut with a literal rooftop stand, refusing to play by the conventions of the hall below.

Adidas Originals and ASOS bring their fifth collaboration to a four-day Champs-Elysees pop-up, powered by a fast, data-led 'Test & React' model.

Dove Men+Care taps fan culture at New York Comic Con 2026, bringing 'maximum protection' to superfans with a themed activation.

American Express global CMO Elizabeth Rutledge, a 37-year company veteran, will retire in 2027, ending an era of marketing continuity.