All Marketing knowledge

Munich coffee house Dallmayr's new umbrella campaign, 'Jedes Mal besonders', reframes the daily coffee as a ritual worth celebrating.

Germany's skilled-trades image campaign has built a custom Fortnite map to recruit Gen Z — becoming part of the game rather than an ad around it.

Paris FC has unveiled its first-ever sonic identity, created by Sixième Son and inspired by 'Sous le ciel de Paris'.

AXA France and Publicis Conseil have built a campaign around single-parent families, backed by new, concrete support in its accident-of-life cover.

Burger King France's third 'Masters du Chef' edition, by Buzzman, stages a comedic romance between chefs Paul Pairet and Michel Sarran.

France's public news brand franceinfo has unveiled a new signature, 'Le réflexe info', deployed across radio, TV, digital and social at once.

France's per-garment penalty on ultra-fast fashion takes effect on 1 September 2026, explicitly targeting Shein, Temu and AliExpress.

Omnicom Media has fused Hearts & Science and Mediahub into a single global agency, Hearts United, with Charles Roussaux running the French operation.

Old Navy's Cardi B 'Most Wanted Denim' push is the most-viewed campaign in the brand's history, treating $22 jeans like a luxury drop.

Chery has launched its new Lepas SUV/EV marque in the UK with an immersive brand experience by agency Avantgarde, ahead of a European rollout.

Booking.com has appointed 72andSunny Amsterdam as its global creative agency of record, with its first work due early 2027.

Hovis is spending £4m to reassert itself as a British bread icon — its first big campaign since Associated British Foods bought it in a reported £75m deal.

As the burger market obsesses over smaller, flatter smashburgers, McDonald's Germany is going the other way — reviving its oversized 'Der M' with the tagline 'Dein Hunger braucht's BIG'.

As German retail drowns in app coupons and flash sales, Hornbach's new national campaign celebrates the opposite — a 'Dauertiefpreisgarantie', a permanent low-price guarantee, and no discounts at all.

Asics' new trail-running campaign, 'Move Your Mind on the Trails', leans on its 'Sound Mind, Sound Body' philosophy and its €160 BlazeBlast shoe to sell running as mental maintenance.

Hamburg agency Achtung has won product and brand PR for fast-scaling protein brand More Nutrition across the German-speaking region — a hot D2C food account with baggage.

World Cup winner Mario Götze fronts a national TV campaign for Germany's next generation of elite athletes, timed to the 2026/27 Bundesliga kick-off.

Mercedes-Benz headlines GameStar's 'FYNG City' at Gamescom 2026 — the only major carmaker on the floor — with the largest trade-show presence in its German unit's history.

Aldi, dm, P&G and roughly 30 others say they will stop advertising on right-wing YouTube channels after a Campact investigation — a fresh test of automated brand safety.

DRYLL, a Berlin hydration brand co-founded by World Cup winner André Schürrle, unveiled its first global platform 'Fueling Insanity' by Zurich agency Sir Mary.