All Marketing knowledge

SNCF's low-cost train brand OUIGO and agency Rosa Paris invent a shareable middle armrest — handed out only via a social contest — to settle the universal travel duel.

Vincent Bolloré's Lagardère Media News has taken 90% of the publisher of 'Front Populaire', extending his media galaxy and reigniting France's media-concentration debate.

Car brand Cupra and fragrance house Rabanne are sponsoring season 5 of Netflix's French rap show 'Nouvelle École' with bespoke activations — a first for the format.

Publicis Groupe France has acquired luxury-and-beauty influence agency Point d'Orgue, folding it into Influential to build an end-to-end creator offer.

The GfK barometer shows UK shoppers at their most confident in two years, with appetite for big purchases at a near-four-year high — a green light for festive marketers.

Sky Media signs its largest-ever Premier League commercial package, with Guinness, Coca-Cola, Uber Eats and the British Army joining a record six sponsors as the season kicks off.

Rescued from administration and now profitable, The Body Shop's marketing is betting its comeback on 'affordable indulgence' and the brand's activist roots.

A year after Unilever's £230m acquisition, Wild says influencer marketing is now its single biggest growth channel — run for 'true selling power', not reach.

The ASA borrows Compare the Market's meerkat for an industry-funded awareness blitz — and reveals it now vets 60 million ads a year with AI.

Octopus Energy's AI assistant Arlo now handles a slice of customer emails and scores higher on satisfaction than human replies — a case study in using AI to protect, not replace, a service brand.

As the NFL's official pizza sponsor for a fifth year, Little Caesars revived its 'Pizza! Pizza!' BOGO ($4.99 each), expanded to 21 team partnerships and fronted it with Jared Goff.

Panera takes its overhauled points-based MyPanera program nationwide to 70M+ members, adding tiers and a Sip Club subscription, promoted by a Keke Palmer campaign.

Stella Artois launches its first multi-market activation under its Netflix partnership — an eight-market tie-in with 'The Gentlemen' Season 2 fronted by Theo James and David Beckham.

Estée Lauder taps Bowen Yang and Ana Gasteyer for 'Guilty as Skin', a campaign built on the tension of whether to share a great product with your group chat — anchored to a striking cultural stat.

State Farm's 2026 football campaign 'Every Fan's Game Is Personal' bets on personalization and 19,000 local agents as the human edge price-led rivals can't automate.

Gap Inc.'s Athleta launches a purpose-led fall campaign under CMO Erika Everett, swapping transactional ads for cinematic storytelling to reverse an 11% sales slide.

Pizza Hut temporarily dropped 'pizza' to trade as 'Hut' through 31 August — a football pun anchored by a $10 large three-topping deal and Josh Allen ads.

Betfred extends its World Cup platform into the club season with 'We The Believers', an always-on football campaign by DEPT and Nomad, with Sky as lead media partner.

Adidas and Aston Villa turned a leaked kit reveal into a neo-noir whodunnit, 'Gaslamp', with Unai Emery hiring a detective to find who unveiled the shirt early.

Maynards Bassetts launches 'Set the Juice Loose', a £4m VCCP campaign of bold posters and lift takeovers dramatising the sweets' juiciness across five UK cities.