All Marketing knowledge

Ferrero will run two Super Bowl LXI ads for Nutella as part of a $50m sports-marketing push in 2027.

Arby's names ex-Papa John's marketer Jenna Bromberg as CMO, tasked with balancing brand-building and short-term sales.

Coca-Cola's Mr. Pibb has gone from nostalgic afterthought to the fastest-growing brand of 2026, powered by 'zillennial' love and a caffeine kick.

Independent agency group MSQ names James Townsend, poached from Stagwell, as its new chief executive as Peter Reid moves to executive chair.

WPP names a global chief client officer as it doubles down on client relationships during a turbulent year for the holding company.

Two of Britain's best-loved food brands are tapping the 'brinner' trend with pop-up parties and a serious push behind breakfast.

Loyalty schemes are back in fashion, from supermarkets to drinks giants. But do they actually build loyalty - or just discount to people who'd have bought anyway? Here's the honest answer.

Performance marketing wins the quarter; brand marketing wins the decade. Here's how to balance short-term sales activation with long-term brand-building - and why most businesses get the mix wrong.

Some big brands are quietly walking away from star power while others double down. When does a celebrity endorsement still earn its fee - and when does it just rent you someone else's audience?

Pernod Ricard's Q1 sales fell less than feared — organic down just 0.9% — with the US and China weak but India and the rest of the world growing. A read on consumer caution.

A square of chocolate, a shade of purple, a five-note jingle: distinctive brand assets are the shortcuts that make a brand instantly recognisable. Here's how to build and protect yours.

Merx Marketing is building the new website, securing the trademark and running communications for Ratatouille Restaurant, a classic French bistro in Muswell Hill.

ADAC's insurance arm has used AI to give its lion mascots King Leo and Leona more screen time and depth — a smart play in the battle for brand distinctiveness.

Barbie and the Opera national de Paris are celebrating 25 years of 'Barbie in the Nutcracker' together — a clever pairing of a global toy brand with high culture.

Coca-Cola's Powerade flipped Novig's provocative 'Just Sports' line into a statement about backing female athletes. A lesson in earning the right to respond.

VW extended its U.S. Soccer presenting partnership to 2032 and is pouring energy into NBC's centennial. The strategy: emotional connection over one-off blitzes.

Coca-Cola is reviving its Coke Zone loyalty scheme in the UK, betting that value-hungry shoppers and first-party data make rewards worth doing again.

MediaMarktSaturn's Michael Schuld took CMO of the Year 2026 in Munich — recognition for making brand marketing matter again at a giant electronics retailer.

Grand Theft Auto VI is the most anticipated entertainment launch in years, and Rockstar built that frenzy with almost no marketing, a masterclass in scarcity and restraint.

Nutrition app Yazio has unveiled a full rebrand around the idea of Good Dopamine, with a new identity and mascot from agency Koto and a Streak Heroes campaign built on habit-forming rewards.