All Marketing knowledge

YouGov and the SZ Institute have named La Roche-Posay Germany’s 2026 quality champion for the first time, scoring 91.6 to Manufactum’s 90.4.

Scholz & Friends and the FAZ have shown the iconic ‘kluger Kopf’ reading on a smartphone for the first time, fronted by Kraftwerk’s Ralf Hütter — a pointed digital-first statement.

French agency 14Septembre has launched a dedicated fashion-and-beauty practice spanning desirability, influence and generative AI — a bet on category specialisation.

French reverse-mortgage lender Arrago has appointed Sweetpunk to define its entire B2C brand system and product architecture — a rare summer new-business win in consumer finance.

Lidl’s tool brand Parkside used a cordless drill to rotate the London Eye for a Guinness World Record — timed to a limited-edition drill landing in French Lidl stores on 31 August.

Motors has relaunched the Cazoo brand as its flagship used-car marketplace, taking direct aim at market leader Auto Trader — a bold bet on reviving a familiar name.

TIRTIR and JvM HANGANG brought the CONCERT-PROOF BAR to BTS THE CITY ARIRANG – NEW YORK, turning concert-day beauty needs into an experiential K-beauty activation connecting fandom, Korean culture, product trial and commerce.

Dr. Oetker is sending a branded foodtruck to festivals and city events to serve fresh Suprema pizza — building taste-memory that later converts in the freezer aisle.

Agency häppy has given Vilsa’s flavoured-water line H2Obst a bolder packaging and identity refresh, using stronger colour and typography to win the shelf.

A Verivox survey finds European PayPal rival Wero is still a mystery to most Germans two years after launch — 61% can’t correctly identify it and just 7% have used it.

French creator Léna Situations swapped long-time partner Adidas for ASICS in the final season of her ‘Vlogs d’août’, turning daily episodes into a wildfire fundraiser.

As wildfires spread across the Gironde and Aude, brands from TotalEnergies to Tesla, Decathlon and La Banque Postale stepped in with practical help — a live test of brand solidarity.

LFP Media has relaunched Ligue1+ as ‘the French football platform’ with more matches, a free Sunday magazine and YouTube clip rights — rebuilding a paying audience after the DAZN collapse.

LVMH-owned daily Le Parisien reported a record €71.3m net loss for 2025, nearly double the prior year, as print sales fall below 25,000 copies a day.

Kolsquare’s H1 2026 ranking crowns Disneyland Paris France’s most influential travel brand on both Instagram and TikTok, out-performing airlines and luxury hotels on earned media.

Poppi co-founder Allison Ellsworth used her personal social channels to recruit for her next venture, drawing 2,000+ applicants from a couple of Instagram Stories.

Shoe Station Group has appointed Tracy Dick as CMO across its Shoe Carnival and Shoe Station banners, consolidating marketing under one leader after a corporate rebrand.

Under Armour and Dwayne Johnson have ended their roughly decade-long partnership as the brand undertakes a marketing reset, with Johnson taking full control of Project Rock.

Virgin Atlantic Holidays’ ‘If not now, when?’ by Lucky Generals trades postcard clichés for the moment before you book — its first standalone brand voice in about eight years.

McLaren Racing has handed its motorsport heritage to Central Saint Martins fashion students for ‘Designed to Race’ — an F1-meets-fashion play using emerging London talent.