All Marketing knowledge

Societe Generale, now simply SG, is bringing back its 'Matrimoine' idea with Havas 04 and Carat, a wordplay that reframes heritage around women.

Five things every business should do before the new year, from the team at Merx Marketing — a practical end-of-year marketing checklist to start 2027 strong.

Schwarz Group discounter Lidl has renewed its partnership with the International Handball Federation until 2030 as official fresh-produce partner.

German health insurer Barmer has launched a long-term brand platform with BBDO Düsseldorf, built on individualised benefits and AI-produced spots.

Southwest’s ‘Enter Airplane Mode’, its first work under CMO Sabrina Callahan, turns a screenshot of your phone notifications into loyalty points.

Ford’s new VML campaign starring Nate Bargatze pushes dealer service and genuine parts as America’s cars get older.

Ferrero will spend more than $50M behind Super Bowl LXI, its biggest-ever marketing investment, with Nutella making its first Big Game appearance.

Vitality’s new VCCP platform repositions its long-running mascot Stanley the dachshund as a supportive companion nudging healthier habits.

Napolina’s first work from agency Pablo, ‘Now You’re Cooking’, swaps romanticised Italy for real, hapless British kitchens.

The seasonal print and digital title covering Muswell Hill, Crouch End, Highgate and East Finchley has released its fourth issue, backed by a local primary sponsor and around 40 independent stockists.

Ricola and Jung von Matt Limmat are reviving the iconic 'Wer hat's erfunden?' slogan after 12 years, making the fact that younger audiences don't know it the joke.

Honda and BBDO Paris have launched a fashion-led campaign for the WN7, Honda's first mass-market electric motorcycle, aimed at younger, more urban and more female riders.

Brand consultancy FutureBrand has named Chris Falconer UK president and Cerys James London general manager, the latest leadership moves at the Omnicom-owned agency.

New research from Les Binet and Dom Boyd finds brands over-invest in promotions while 75% of marketers can't estimate whether that spend is profitable.

Papa Johns' new global CMO Chris Lyn-Sue is reasserting the brand with a Walmart Express Delivery partnership and a 'barbell' value-plus-promotion model.

Five honest reasons your marketing probably isn't working, from the team at Merx Marketing — and the straightforward fix for each one.

Oat Cult has launched a folk-horror-inspired film to mark its new tiramisu overnight-oats flavour, leaning into bold, cult-themed creative to stand out in a crowded breakfast aisle.

Premium Cornish egg brand St Ewe has launched its first brand campaign, 'For the Love of Egg', via Bray Leino — a bet that a humble commodity can be sold on devotion and provenance.

Dentsu is moving into Hollywood as a producer and global agency on 'The Angry Birds Movie 3', a sign agencies increasingly want to own entertainment, not just advertise around it.

Nike is increasing brand marketing investment even as revenue declines and it cuts costs, with leadership calling brand 'critical to winning' its turnaround — a notable counter-cyclical bet.