All Marketing knowledge

Kwik Fit and VCCP have launched 'Kwik Chat', a dry-humoured campaign urging people to check in on a loved one's wellbeing during the wait for an MOT or service.

AEG and Virgin Media O2 have agreed a reported £200m, 10-year extension — called the UK's largest-ever naming-rights renewal — keeping 'The O2' until 2038.

Foster's has revived its Noughties 'Good Call' platform in a new Publicis London campaign, 'The Amber Nectar', leaning hard into Aussie cliche.

Lurpak marks its 125th anniversary with an immersive 'Good Food Vault' experience and a new award for home cooks, under its 'Cook Your Way' platform.

IKEA's final work from Mother is a tongue-in-cheek 'Storage Is Sexy' poster campaign, ending a 16-year partnership as VCCP takes over the UK account.

The creator economy could approach $480bn by 2027. Athletes, founders and creators have become media companies in their own right — and brands must decide how to work with them.

2026 reshaped the agency world: Omnicom absorbed IPG, WPP restructured, and mid-size groups went shopping. Here's who's consolidating, why, and what it means for clients.

America's shoppers in 2026 are value-driven, omnichannel and increasingly shopping through social and AI. Here are the consumer trends US marketers need to plan around.

UK advertisers are on track to spend a record ~£12bn this festive season. Here's how the big brands are approaching Christmas 2026 — and what smaller businesses can borrow.

Swiss outdoor brand Mammut has launched a campaign, running in Germany, that rejects soft wellness cliches — using three creators to argue that cold, altitude and discomfort are the real path to feeling restored.

Travel giant TUI Deutschland is promoting Christian Bärwind, its marketing and sales lead, into expanded responsibilities, in a leadership change that signals how the operator is steering its brand.

Budget airline Transavia has teamed with Publicis agency Marcel on a Pink October campaign supporting breast cancer awareness, lending the cause a mass-reach, travel-world platform.

France's famed Institut Pasteur has unveiled a public-engagement campaign, with agency TGC, aimed at deepening its connection with ordinary people and the donors its research depends on.

Fast-casual darling Cava has recruited John Ludeke — a marketer from challenger brands Dr. Squatch and Monster Energy — as chief marketing officer, signalling a more aggressive brand-building phase.

Red Lobster has formalised Andy Pitts as chief marketing officer, confirming the leader who steered its marketing through a post-bankruptcy reset into the permanent role.

Kantar's BrandZ Most Valuable UK Brands 2026 puts the top 75 at a record $321.2bn, with HSBC on top, Revolut the fastest riser and financial services powering growth that is finally outpacing global rivals.

WPP has lined up McCann global chief Tyler Turnbull to run WPP Creative, the holding company's unified creative network, as it beds in the VML-led structure under new group CEO Cindy Rose.

Waitrose is investing GBP 10m to bring restaurant-quality prepared meals to its shelves, positioning dine-in at home as a rival to eating out ahead of Christmas.

American sweet brand Sour Patch Kids, sold under Maynards, has launched in the UK with its first campaign from VCCP, leaning into mischief with an Oreo billboard stunt and a TV debut.

Strauss, the Hesse-based workwear brand, is entering Australia and has been named the AFL and AFLW's first official workwear partner ahead of a 2027 launch.