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Agency grows from 16 to 40 Champions and adds six major new clients amid wider shift towards on-demand talent. Brand Champions has doubled its annual revenue year on year, growing from £1.5 million in 2025 to £3 million already in 2026, driven by rising demand for flexible, on-demand marketing expertise. The agency has also expanded its team from 16 to 40 Champions since the start of 2026 and added six major new clients across agriculture, hospitality, pharmaceuticals and the

French SaaS firm VKARD has acquired fellow digital-business-card startup Cardynale to consolidate the market and expand across Europe.

Organic retailer Naturalia is celebrating 20 years of its private label with a comic campaign directed by Eric Judor via agency Altmann+Partners.

Intermarche and agency Romance have launched 'Ces dimanches-la', a nostalgia-steeped film promoting the retailer's French-origin Terroirs range.

Consumer-credit specialist Cofidis has chosen independent agency Steve to build its new integrated communications platform and creative territory.

Cupra has won HORIZONT's Sportbusiness Award for Sponsor of the Year, recognised for turning padel sponsorship in Germany into community co-creation rather than logo placement.

Rewe Group has retired its long-standing red-and-yellow square logo for a new corporate design and mission built for digital channels, rolled out gradually to avoid waste.

Mercedes-AMG's global 'Too Hard To Resist' campaign casts a talkative, retake-obsessed Brad Pitt to launch its electric GT 4-door coupé — and notably lets him speak.

HSBC and VML have launched 'The Right Wave', a cinematic big-wave surfing film that uses a surfer and jet-ski partnership as a metaphor for trusted banking.

Galeria, Germany's last nationwide department-store chain, has filed for its fourth insolvency since 2020 after summer and autumn sales collapsed despite a profitable 2025.

The Oxford-Cambridge Boat Race is leaving the BBC for Channel 4 under a multi-year deal, with Chanel expanding its title sponsorship as the 'Chanel J12 Boat Race'.

Crufts has appointed creative agency Tommy to build a new brand campaign platform for its 2027 show, as the 130-year-old institution looks to broaden its appeal.

e.l.f. Cosmetics has released 'Mirror Mix', its second original album, spotlighting seven rising musicians as the beauty brand expands its entertainment-marketing playbook across streaming and Roblox.

Taco Bell and Duolingo are rebranding National Taco Day as "Global Taco Day," launching a limited Duo Habanero sauce whose packets double as nine-language mini language lessons.

American Express is turning Harry Styles fandom into a membership benefit, bundling tour pop-ups, exclusive merch, presale access and a global sweepstakes to win younger cardholders.

WPP's Jon Cook will leave in March 2027 after 30 years, handing the global CEO role at VML to long-time colleague Eric Campbell.

People's Pension has launched 'Famously Fair', its first-ever national TV campaign, casting comedian Joe Wilkinson as a 'Fairy Godmother' in a rigged 'unfairground' — created with agency Bountiful Cow.

McDonald's Deutschland is reformatting its McChicken from its familiar elongated shape to a round patty as it expands its chicken line-up.

Claire Léost is leaving the general management of CMA Media — owner of BFMTV, RMC and La Tribune — barely a year after arriving, replaced by Camille Andrieu.

Independent French agency Wild Buzz has won a three-way pitch to handle the French launch of Jean Paul Gaultier's new 'La Favorite' fragrance, anchored by a Paris pop-up.