All Marketing knowledge

Yoplait's Perle de Lait yoghurt brand has unveiled a new sensorial campaign by agency Raymonde, treating a single spoonful as a mood-shifting moment.

Paramount's David Ellison has named Mattel CEO Ynon Kreiz co-CEO of the combined Paramount and Warner Bros. Discovery, setting leadership for a US media giant.

Roger Lynch is stepping down as CEO of Condé Nast to lead toymaker Mattel, succeeding Ynon Kreiz, in a notable media-and-brand executive shuffle.

Telehealth brand Ro has cast Megan Fox in a provocative, tongue-in-cheek campaign for its Ro Sparks men's-health treatment, leaning on shock-value celebrity casting.

Twinings has launched 'But First, Tea', a long-term platform repositioning tea as an active wellbeing choice, leaning on creators and retail media over a single TV hero.

Fitted-furniture brand Sharps has launched 'It's What's Inside That Counts' via Neverland, betting distinctive brand-building beats discounting in a soft big-ticket market.

WPP is set to return to the FTSE 100 after a bruising 2026, handing CEO Cindy Rose a hard piece of market validation for her turnaround.

German energy provider Yello has launched a new brand campaign created by Mutabor Advertising — its first on creation duties — retiring the cult mascot 'Klyma Wandel' to focus on cost control.

German email and cloud provider GMX has unveiled its first logo overhaul in more than 20 years, part of a United Internet rebrand that aims to sharpen its appeal as an advertising medium.

French eco-brand Love & Green has launched its first outdoor campaign, via agency BIG Success, building a 'Safe Care' territory around protection as it stretches from baby care into feminine hygiene.

France's Assurance Maladie has launched a multi-channel campaign by agency Les Présidents urging people to monitor their blood pressure, under the line 'Your blood pressure deserves your full attention'.

Fast-casual chain Cava has named John Ludeke, former chief brand officer at Dr. Squatch, as its chief marketing officer, recruiting from outside the restaurant world to extend double-digit growth.

BrewDog, now owned by Tilray Brands, has reinstated a chief marketing officer — appointing John Beasley, who says the brand has 'a mountain to climb' to rebuild consumer trust.

Former Frasers Group CMO Beckie Crane-Stanion joins The Very Group as marketing director, taking charge of brand, marketing and in-house agency HelloStudio.

Kantar Germany CEO Ben Ballensiefen says German brands rank high on value but lack emotional appeal, and 'Made in Germany' needs to sell excitement, not just trust.

Berlin transit operator BVG and agency GUD stationed bodybuilders at a U-Bahn station to help exhausted Berlin Marathon finishers down the stairs.

Sephora has launched Project Hearts Not Hate, its first-ever global corporate cause tackling appearance-based hate, backed by striking data on its scale.

Marketing Week's 2026 State of Brand in B2B survey finds 80.8% of B2B firms invest in social media for brand building, well ahead of events and PR.

British watch brand Sekonda has launched 'any. second. now.', its first work with VCCP Blue and VCCP Media, targeting Gen Z with affordability over status.

Hamburg agency KNSK has rolled out an international 'Perfect Match' campaign for German pet-food maker Josera, using a visual trick to build its credibility in cat food.