All Marketing knowledge

Hair-wellness brand Nutrafol used the red carpet's biggest night to reframe the 'before and after' makeover narrative around choice and confidence rather than fixing flaws.

Former Droga5 creative Mariano Jeger has joined OutFront to launch IRL Studios, betting that in-person, offline marketing gains value as trust in digital erodes.

Google has upgraded its Meridian marketing-mix modeling tool with agentic AI and upper-funnel measurement, folding it into Analytics 360 to link ad spend to future sales.

IHOP is tapping the viral 'little treat' culture with a new campaign soundtracked by pop group Katseye, courting younger diners chasing affordable indulgence.

Omnicom is conducting a detailed post-mortem of its PepsiCo global media loss to Publicis — a rare public look at how a holding company loses a marquee client.

Pinterest has appointed a new managing director for the UK and Ireland, underlining the platform's push to convert cultural relevance into advertiser revenue.

Pay.UK's Current Account Switch Service is targeting Gen Z with a Wonderhood Studios campaign fronted by singer Nova May, giving bank switching a music-video makeover.

Hargreaves Lansdown has launched its biggest savings campaign to date, urging people not to tolerate 'inactive banks' that leave cash earning poor returns.

Pladis-owned McVitie's has launched a multi-million-pound 'Together' campaign that leans into nostalgia and Britishness to position the biscuit as social glue.

Digital group Brave Bison has raised its offer for ad-effectiveness firm System1 to £47.5m in a fourth bid, pressing ahead despite opposition from System1's biggest shareholder.

WPP has retained Coca-Cola's global agency business and opted out of the separate North America media review — a steadying win after a punishing year.

Germany's TV awards honoured Lanz, Raab and Wontorra. Why premium, award-winning TV still assembles the large, engaged audiences advertisers should pay for.

Fraud0 warns most web traffic isn't human and AI is accelerating bots. Why verifying that your impressions reach humans is one of the highest-ROI moves in marketing.

Welt am Sonntag retired its signature blue bar in a relaunch. Why heritage rebrands should evolve distinctive assets with care - recognition is costly to rebuild.

S4 Capital's Monks Germany is heading into a 'restart' amid reported turbulence. Why agency stability is a procurement criterion, not just a nice-to-have.

Half of German brand marketers want to in-house creative with AI, a GWA whitepaper finds. Why wanting to and doing it well differ - and the hybrid model wins.

Hornbach's 'No Project Without Drama' took the Gerety Grand Prix. Why a sharp human creative idea still out-travels flashier tech-led work on the awards circuit.

Scholz & Friends launched a bundled social and culture unit, Circus. Why networks keep spinning up social sub-brands - and how to tell if the talent is really native.

Mediaplus won the heritage food brand Peter Kölln's media account. Why even in a cautious market, distinctiveness and smart media planning beat private-label pressure.

A thjnk co-founder is leaving to run a brand client-side. Why in-house marketing now poaches agency leadership, and the agency-brand boundary is blurring both ways.