All Marketing knowledge

Dyn and Ströer put AI-produced, regionally targeted Handball-Bundesliga highlights on digital street screens from 2026/27 — a glimpse of automated, contextual out-of-home.

Germany's media agencies say half of every ad euro will flow to three global platforms in 2026, in a €30bn market now ~69% digital — and warn of an AI-driven 'Zeitenwende'. Why advertisers should diversify.

Bonial, Marktguru and Shopfully launch a joint initiative (IDH) to move German retailers from print leaflets to measurable digital retail media — and reveal the real barrier to European ad independence.

A Berlin court says transit operator BVG must keep running Nius ads it tried to pull. Why the ruling is a brand-safety and acceptance-policy wake-up call for out-of-home media.

Paramount Skydance settles a 12-state antitrust suit with output, US-production and editorial concessions — clearing its ~$110bn Warner Bros. Discovery deal. What consolidation means for advertisers.

McDonald's UK and Leo UK relaunch 'World Menu Heist' with nine international items from eight countries across an eight-week campaign — and a lesson in why returning platforms beat starting from scratch.

Seven rules for marketing on a small budget, from the team at Merx Marketing — how to compete with bigger rivals by spending smarter, not more.

German broadcaster Seven.One Media is partnering with Criteo and Kleinanzeigen on new data deals designed to make its TV advertising more addressable and measurable.

Jung von Matt is relaunching its technology division under new leadership, with Max Lederer vowing to build the tech brand as big as Jung von Matt itself.

Germany's biggest advertisers are splitting into two camps: telecoms giants Telekom and Vodafone are raising ad pressure while consumer-goods leader P&G reins its spending in.

Classifieds platform Kleinanzeigen is challenging tired estate-agent stereotypes in a campaign by agency The Goodwins, celebrating rather than mocking the profession.

Aldi Süd's emotional 'Gutes für alle' campaign positions the discounter as a companion across generations, a warmer brand play in a fiercely price-led German grocery market.

Commerzbank is running a new flight of its 'success stories' platform featuring real customers and entrepreneurs, doubling down on authenticity in a category short on trust.

Adidas is leaning on football nostalgia — debating the greatest-ever Germany shirts — to launch its Nations League push, betting that heritage and fan emotion beat product specs.

Deutsche Telekom has launched a campaign against digital violence — its first project with Jung von Matt — extending the telecoms giant's long run of purpose-led work on online safety.

French private bank Milleis Banque Privée has launched a campaign built around supporting clients' passions, a warmer, more human pitch in a category usually sold on performance and prestige.

French steakhouse chain Hippopotamus is pushing a new Spicy Smash Burger with a bold campaign, chasing the smash-burger trend to pull younger, value-minded diners into its restaurants.

A French proposal to ban advertising for glasses and hearing aids has split the optical and audiology sector, pitting big chains against those who say a ban would protect consumers.

Netflix became the leading private financier of French audiovisual and cinema production in 2025, according to Arcom's legal indicators — a milestone that redraws who bankrolls French storytelling.

France Télévisions must find €90m of savings in 2027, its president Delphine Ernotte Cunci has warned — a squeeze that will ripple through French public broadcasting and its ad market.