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IPG Mediabrands agency Initiative widens its German leadership as the Omnicom-IPG merger reshapes the media landscape.

Frankfurt utility Mainova keeps incumbent media agency Dunkelgrün after a multi-stage pitch — a lesson in defending the client you already have.

Cuisinart swaps product shots for a 14-part non-linear comedy series built for TikTok, Reels and Shorts.

France's BFM TV rebuilds its 2026-2027 schedule around the 2027 presidential race, with new shows and vertical social content.

Hamburg agency TankTank wins an EU-wide tender to run Bioland's three-year 'Grenzenlos Bio' organic campaign.

Dentsu grew organic net revenue just 0.3% in H1 2026 as CEO Takeshi Sano's cost-cutting turnaround pushes on.

APIG, France's main newspaper alliance, has filed with the Autorite de la Concurrence over Google AI Overviews and the traffic it threatens.

The agency Markenzeichen has won the marketing account for Fraport, operator of Frankfurt Airport — a win that spotlights the steady value of corporate and infrastructure brand work.

VML Germany's chief creative officer Simona Suman has left — and the agency won't replace the role directly, a small move that reveals how WPP's networks are reshaping creative leadership.

Hiscox has retained Uncommon Creative Studio after a review and is shifting from campaign-led bursts to an 'always-on' model — here's what the pivot really means for marketers.

L&C New York has repurchased the minority stake held by Germany's Serviceplan Group, ending a three-year partnership and returning the creative shop to full independence.

Bayer's Rennie leans into Britain's oldest social fib — blaming the dog — in a cheeky three-month campaign from McCann London built around its new Wind Relief Pro product.

TL;DR: LinkedIn is the UK's most powerful B2B advertising platform — reaching around 48 million registered members — but also the most expensive, with average costs-per-click of £4–£10. For a small business it pays off when your customer is another business, your deal values are healthy, and you target precisely by job title, seniority and company. Start with a £10–£30 daily test budget, one clear objective and a strong lead magnet. Is LinkedIn advertising right for your busi

From the 2026/27 season, DAZN and Disney+ will broadcast Spain's La Liga in France, ending beIN Sports' 14-year hold — and marking Disney+'s arrival in French live sport.

Heroes Media has sold the French magazine VSD to entrepreneur Vianney d'Alançon, the man behind a Puy du Fou-style historical park — a rare profitable print title changes hands.

Metrobus has won the RATP's advertising sales concession, a contract reported at around €1.8bn over 12 years, and will run advertising across 45 new Grand Paris Express stations.

Cologne agency Denkwerk has been appointed to handle brand experience for juice maker Eckes-Granini, the company behind granini and hohes C.

German ad budgets are being reordered as paid search overtakes TV and retail media surges, with Google, Amazon and Meta now capturing more than half of all ad investment.

German toy maker Schleich is producing a weekly 'Horse Club' video series using a custom AI pipeline, turning generative AI into an always-on content engine.

Hamburg agency Grabarz & Partner has ended its roughly decade-long partnership with Porsche, turning a painful account loss into a dignified industry moment as Serviceplan takes over.