All Marketing knowledge

Mazda's 'Coaches Who Move Us,' with TeamSnap, celebrates selfless youth-sports coaches and awards five CX-90 SUVs — purpose marketing at the hyper-local level.

WARC's 'Health of Creativity' analysis finds TV's role as the lead channel in the world's top award-winning campaigns has fallen sharply over a decade.

Diageo's Crown Royal has teamed with Sports Illustrated on 'Royal Rituals,' an episodic content series celebrating football fans' game-day traditions.

Carl's Jr. has shifted to cooked-to-order burgers and built a challenger campaign inviting Burger King fans to 'trade the King's crown' for a better burger.

Merck's 'Your Hive of Whole Health,' with Debbie Allen, reframes HIV support around whole-person care and community rather than clinical messaging.

Patagonia's '11.2 Million Vote Project' offers customers $100 for getting three people to make a voting plan — fusing activism with customer acquisition.

Anheuser-Busch's Michelob Ultra has become the NHL's official beer sponsor in the US, extending its 'Superior Access' sports platform across 18 teams.

NYC fast-casual chain Just Salad has launched its first ad campaign, 'Real New Yorkers Know,' fronted by Knicks star and brand equity owner Jalen Brunson.

Reebok has appointed creator agency NewGen as its TikTok influencer agency of record across the UK, Germany and France, formalising its Gen Z strategy.

George at Asda has rolled out a major autumn womenswear campaign via Lucky Generals, trading up its style credibility with a fashion-week-timed push.

Broadcaster Amol Rajan's new media platform has landed Waitrose and NatWest as founding partners — the latest sign of big brands underwriting journalist-led content ventures.

Flutter-owned Sky Vegas has unveiled 'Primetime Play,' a celebrity-led brand platform starring Kaya Scodelario — Dentsu Creative's first major work since winning the account.

The IAB UK's new Digital Dividend report says digital advertising could inject up to £242bn and create 1.2 million jobs by 2035 — if government backs skills, regulation and investment.

A practical UK guide to advertising on Pinterest for small businesses: ad formats, how to set up campaigns, targeting options, 2026 costs and a launch checklist.

DoorDash has named WPP Media its first global media partner across 40-plus markets, pulling brands like Deliveroo and Wolt into one consolidated account — a major win for WPP.

Accenture Song has hired Melissa Fein to scale its US media business — a hire that puts the consulting-owned agency squarely on the turf of the traditional media holding companies.

Fresh off a striking turnaround, Chili's CMO George Felix laid out a growth plan that sets its sights on Mexican fast-food rivals — a bold expansion of the casual-dining brand's ambitions.

Serviceplan Culture has formed a strategic partnership with sports investment platform Monarch Collective, backing women's football as the UEFA Women's Champions League season kicks off.

Cheese brand Bergader has launched 'Dein Bisschen Alpen', its first work from new agency Thjnk — ditching the category's tired cow imagery to sell a feeling instead.

Germany's OVK has raised its 2026 forecast: digital advertising is set to grow 13.8% to nearly €9bn, with video overtaking to become the market's largest format.