All Marketing knowledge

Meta is removing advertisers' ability to exclude specific placements, platforms and devices at the ad-set level — another push toward automation-first buying, and a fresh headache for brand safety.

Google is automatically moving legacy Search campaigns to AI Max, and there's no opt-out. Here's what advertisers gain in performance — and the control they quietly hand over.

Meta's new Ads AI Connectors let tools like Claude and ChatGPT plug straight into ad accounts to audit, build and edit campaigns. Agentic advertising just arrived at the world's biggest performance platform.

One of the UK's largest wealth managers has hired Isobel for a TV campaign — a sign that advice brands are turning to mass-reach brand-building to rebuild trust and win the next generation of clients.

The WSL has appointed Bicycle to run its media, a sign that women's football is being planned and bought like the serious commercial property it has become.

Marvel's Wolverine landed exclusively on PS5 — and PlayStation met the moment with a London installation. Inside the playbook of turning a game launch into a cultural event.

HSBC's new UK campaign, made with VML, celebrates small business owners rather than the bank's products — a smart play for the loyalty of the 5.5 million firms that make up almost all of Britain's economy.

Channel 4 will now sell advertising for Channel 5 and Paramount's UK channels — a landmark consolidation that reshapes the UK's TV ad-sales landscape as broadcasters scramble for scale against the platforms.

Tyre marketing rarely troubles the culture. Hankook's returning 'Hank' character — now retired and outdoors — is a masterclass in treating a creative device as a long-term asset.

In its debut work since winning the transport authority's account, Jung von Matt turned Hamburg's station floors into a civil-courage prompt — a red line that asks commuters to step up, not stand by.

Three high-impact actions every small business owner should take right now, from Merx Marketing — simple, proven moves that drive growth without a big budget.

Aldi's campaign attacking rivals' discount apps — positioning itself as the sole price leader — has provoked Lidl, Edeka and Rewe into hitting back with their own TV spots.

A DMEXCO/Civey survey ahead of the 2026 show finds German marketers investing chiefly in technology and using AI mainly for efficiency gains, exposing a gap between AI hype and revenue impact.

McCann Worldgroup Germany has hired Ole Nagatis from TLGG as a new Executive Creative Director, adding him to its three-person creative leadership line-up.

Immowelt and agency KNSK Berlin sent a floating old-building façade down the Spree to spotlight Berlin's housing crisis days before the city's state election.

In an overnight guerrilla stunt at Munich's Stachus, insurer Die Bayerische projected 'Bist du beraten?' over neobroker Scalable Capital's pension-depot ad, arguing retirement planning needs more than an app.

Nielsen's August 2026 gross figures show Germany's ad market up just 0.9% to €2.39bn, with television down 4.9% while online, out-of-home and cinema grew.

ING Deutschland has added Saint Elmo's and RCKT to its agency roster for a new retirement-savings platform built around comedy and fronted by comedian Aurel Mertz.

French streaming service TF1+ has unveiled a new brand territory, 'le streaming qui fait du bien' (streaming that feels good), created by Artefact 3000 and inverting everyday hassles into on-screen pleasures.

The European Media Marketplace, a cross-border alliance to counter global gatekeepers, has appointed industry veteran Christophe Parcot as Non-Executive Chairman.