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Stagwell CEO Mark Penn is doubling the holding company's new-business team and plans to add around 1,000 staff, escalating the fight for accounts among holdcos.

P&G's Always Discreet teams up with NFL players' mothers to tackle the stigma around bladder leaks, using football's biggest stage to normalise a common condition.

Urban Outfitters has debuted 'All Together Now', its first-ever back-to-campus brand commercial and first connected-TV spot, featuring a real HBCU marching band.

Dove Deodorant returns to the US Open as the self-styled 'Official Sponsor of Underarms', blending tennis, fashion and confidence in a witty sponsorship play.

Footwear brand Ecco has launched a global media review with adviser support, adding to a busy year of blue-chip pitches reshaping agency rosters.

AMV BBDO has promoted Nick Andrew to managing director, a leadership move at one of the UK's most decorated creative agencies.

Alzheimer's Society has appointed a media agency following a competitive review — the latest charity to overhaul its media as fundraising budgets come under pressure.

Botanical drinks maker Fentimans has handed its creative account to Lucky Generals, adding to a busy run of new-business wins for the independent agency.

The structure of the £1.3bn UK government media account won by WPP has been revealed — a landmark contract that hands one holding company enormous public-sector reach.

Barclays has unveiled 'Moments of Progress', a new brand platform from VCCP London that swaps rate-and-product messaging for an emotional story about financial security.

Lactalis UK & Ireland puts £1.2m behind a reprised Seriously Spreadable TV ad. Marketing Minute on why consistency and share of voice beat novelty in FMCG.

Confused.com and Leo UK bring British idioms to life with handcrafted animal puppets. Marketing Minute on fame-building in a grudge-purchase category and the AI-plus-craft model.

Bübchen and Antoni Soap release a new wave of the Supersanft platform, starring dancing hip-hop babies. Marketing Minute on selling the feeling, not the feature, in a boring category.

Adobe has put 70+ tools, including Photoshop, Express, Premiere and Firefly, inside ChatGPT. Marketing Minute on why it's a Canva problem and what it means for lean marketing teams.

Publicis's first Vodafone Germany work, Glasfaser@Home, reframes the brand around fibre broadband through young couples moving in together, a lesson in selling the moment, not the megabits.

Disney has sold out every Super Bowl LXI ad six months early, closing its 2026-27 upfront with 58 brands across 34 categories, nine of them first-time Super Bowl advertisers.

Heinz has turned an online argument about how much ketchup is too much into the Love Lid, a limited-edition cap with Like, Love and Crazy Love settings, a masterclass in packaging-as-media.

Tesco's new BBH London campaign urges shoppers to redeem their Clubcard rewards, after finding half a million members are each sitting on £100+ of unspent vouchers, a masterclass in retention economics.

TL;DR: Local SEO is how your business shows up in Google's map results and ‘near me’ searches — the moment a nearby customer is ready to act. For most UK small businesses the single highest-return move is a complete, active Google Business Profile: accurate details, the right categories, a steady flow of reviews and fresh photos. Google ranks local results on three things — relevance, distance and prominence — and your profile is where you influence all three. Here’s how to d

German discounter KiK has handed its international brand communications across 14 European countries to Factory — which will produce its TV commercials entirely with AI before human teams refine them.