All Marketing knowledge

FlixBus has picked young Berlin agency Unicorn as its new global creative lead, backing a shift from performance marketing to brand-building and an ambition to become a 'love brand'.

Independent Paris agency Hungry and Foolish has hired Philippe Boucheron as creative director and partner, doubling down on senior creative firepower as indies court big-brand briefs.

Secondhand chain Cash Express is launching its online marketplace with a fashion-show stunt from agency Just Happiness — turning pre-owned goods into a catwalk-worthy statement.

France's timber sector is running a striking category campaign asking people to picture life without wood — a smart use of absence to make an everyday material feel indispensable.

France's two parliamentary channels, LCP and Public Sénat, have renewed their advertising sales mandate with FranceTV Publicité — a quiet but telling vote for scaled, trusted ad sales.

Decathlon has launched EasyBreath Dive — a mask that lets people breathe underwater to three metres without a tank — with a campaign by agency Orès Collective built to make diving feel accessible.

Publicis LMA has renewed its governance, promoting Alice Rinder and Coline Descamps-Dechelette to general management as the Publicis-owned agency looks to step up.

French luxury audio house Devialet has named rising French F1 driver Isack Hadjar as its first-ever global brand ambassador, driving the brand into the fast-growing world of Formula 1.

M&C Saatchi Sport & Entertainment is reshaping its leadership as global CEO Robin Clarke moves up to lead the group's Passions & PR specialism, with a new US team taking shape.

Greater Anglia and Stansted Express have handed their integrated creative account to Atomic London, betting on brand creativity to sell the story of shiny new trains.

Bupa and Joe Wicks are stress-testing wellness fads in a new original video podcast — a branded-entertainment play that swaps hard-sell health insurance for genuine utility.

Premium ready-meal maker Charlie Bigham's has launched a new brand platform, 'Slowly Does It', via VCCP Blue — a defiantly unhurried pitch in a category built on convenience.

Formula E has rebranded ahead of its faster, more powerful Gen4 era — a reset aimed at shaking off the 'worthy but niche' image and courting a bigger, younger audience.

Joanne Wilson is leaving WPP to become Diageo's chief financial officer — a boardroom move that says as much about WPP's turbulent year as it does about Diageo's turnaround.

Inside Devon's Point: WPP's 34,000 sq ft East London hub fuses virtual production, creator studios and AI — and it signals how brands will make content next.

Kantar Media's first read on France's streaming ad tiers: 376 advertisers, €226m gross, and banking-insurance — not FMCG — leading, with Groupama the biggest buyer. What it means for CTV planning.

Bolt takes over three Paris arrondissements with free interactive games under 'Tu ne trouveras pas ça chez toi' — an activation that turns the brand's core benefit, getting you out, into something you can physically walk into.

Beats launches its first customizable over-ear headphone, the Beats 360, with an Uncommon campaign in which Kendall Jenner plays every character — a masterclass in using celebrity to embody a product truth.

Canal+ Brand Solutions donates a shared 'solidarity advertising screen' to the Fondation pour la Recherche Médicale, with EDF, Intermarché, MAIF and Unibet co-funding — a lesson in structural, not performative, purpose.

Havas Play appoints Johana Pallas to lead its 17-strong Influence & PR division, with a brief to scale creator work internationally — a signal of how influence is maturing into an always-on discipline.