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ITA Airways has enlisted Sharon Stone to embody Italian 'art de vivre' in a new campaign, using Hollywood star power to sell an airline on lifestyle rather than legroom.

French insurer GAN Assurances is back on television with a new campaign from agency Marcel, rejoining the brand-building race as insurers compete for trust and salience.

French anti-poverty charity Secours Populaire has refreshed its positioning and voice with Publicis Conseil, sharpening how one of the country's best-known non-profits asks for support.

McDonald's France has tied its latest push to hit anime 'Blue Lock Episode Nagi', via BBDO Paris — the latest fast-food brand using anime fandom to court younger diners.

Île-de-France Mobilités, the authority behind Paris-region transport, has chosen VML for its account — a high-visibility public-sector win with reach across one of Europe's busiest transit networks.

Agency Ammunition has hired Myron Nilsson as chief creative officer, part of what its CEO frames as a year of major investment in the shop's creative ambitions.

Independent agency Folklore has hired Colle McVoy's Obele Brown-West as president, part of a leadership build-out as the shop pushes to scale its creative ambitions.

Campari has updated one of its own 1970s ads with Alan Cumming serving Negronis, a heritage-forward move that rides the cocktail's boom while keeping the brand's decades-old character intact.

Subway's new campaign, from The Martin Agency, casts Will Arnett as a diner's inner voice pushing back against sad, samey meals — a bid to reframe fast food as the smarter lunch choice.

UKTV has handed its creative account to independent agency Feral, giving a challenger shop the keys to marketing one of Britain's biggest free-to-air and pay-TV portfolios.

Carat has appointed Bram Meuleman and Sarah Stringer to new global strategy and planning roles, reinforcing the media network's bet that human strategic thinking is the differentiator in an automated market.

Channel 4 has called for robust scrutiny of the proposed ITV-Sky merger as the UK competition regulator weighs a formal inquiry into a deal that could reshape who controls British TV advertising.

BT has made online security the centre of its new broadband campaign, casting scammers as invasive, bee-like predators — a pivot from speed and price to safety as the broadband battleground.

Macmillan Cancer Support has moved its creative account back to VCCP after incumbent AMV BBDO declined to re-pitch, underlining how tight the fight for standout charity creative has become.

M&C Saatchi has appointed Karen Boswell to a global transformation role, tasking a senior digital and consulting leader with turning the group's creativity into performance, products and measurable growth.

Netflix has named dentsu its sole holding-company media partner across 22 EMEA markets, a landmark win that shows even data-rich advertisers still want a single strategic media brain.

A EUROPEAN INITIATIVE FOR MAJOR MANUFACTURERS TO REMOVE ADDED SUGAR FROM CEREALS Holie’s, the Dutch disruptive challenger brand and the #2 cereal brand in both the Netherlands and Belgium, is launching Wake Up, Big Cereal; a European initiative challenging major cereal manufacturers to remove added sugar from their entire product ranges and use their scale to help make breakfast healthier across Europe. At wakeupbigcereal.today, manufacturers can see how Holie’s makes cereals

Gmail search now hands users an AI-summarised answer pulled from across their inbox. As AI reshaped web search, it's now reshaping the inbox — and email marketers need to pay attention.

France's leading property portal is running a reassurance-led brand campaign with Marcel while rolling out AI-powered, natural-language search — a two-track defence of relevance in an AI-disrupted category.

France's leading supplementary-pension group has made an unashamedly emotional brand film with Havas Paris — turning a dry, easy-to-defer category into something worth feeling, and worth acting on.