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Sir Martin Sorrell's S4 Capital lifted first-half EBITDA 83% and declared its first dividend even as revenue fell — sending shares up as much as 26%. Here's what the cost-driven rebound means for the agency model.

ProSiebenSat.1's H1 2026 revenue fell ~9% as Germany's TV ad market weakened and World Cup rivals drew viewers away — yet cost cuts and Joyn's growth lifted profit and the shares.

AppLovin's Q2 2026 revenue jumped 53% to a record $1.92bn — yet the stock fell ~20%. Inside the guidance miss, its e-commerce ad pivot, and what DTC marketers should do.

The Trade Desk's shares fell ~22% after Q2 2026 revenue of $715.1m missed forecasts. Why the open web's biggest independent DSP wobbling matters — and what advertisers should do.

Nielsen is taking ad-verification giant DoubleVerify private for about $2.15bn. Inside the deal, why measurement is consolidating, and what brands should do about vendor independence.

WPP shares leapt as much as 30% after first-half profit and margins beat expectations — even as revenue fell 4.4%. Inside Cindy Rose's turnaround and what it means for brands.

A practical 2026 guide to advertising on Facebook and Instagram for UK small businesses — setup, objectives, budgets, real UK costs, Advantage+ and the new 2% UK fee.

Disney sells its A+E Global Media stake — History, A&E, Lifetime — to Hearst for $1.2bn, another sign the majors are cashing out of linear cable to fund streaming.

Coral's new Wonderhood campaign 'Services to Football', fronted by Jimmy Bullard, celebrates devoted fans over betting odds — a fandom-first play amid tighter gambling-ad scrutiny.

French-founded adtech firm Teads sues Google, claiming anti-competitive conduct cost it about 6.88 trillion ad impressions — a private damages claim following regulators' monopoly findings.

Beiersdorf hands Berlin social-first agency Charles & Charlotte the global social-media strategy for Hansaplast across 17 markets — a sign social is now a lead channel.

Serviceplan Group will run Porsche's worldwide creative and marketing from January 2027, beating incumbents Grabarz & Partner and UDG — a landmark win for Europe's biggest independent.

Veteran creative Peter Gocht has joined Hamburg digital agency La Red as executive creative director after five years at Saint Elmo's Hamburg.

Mattress e-tailer bett1.de has replaced long-time lead agency Antoni with Berlin's &Aimaq for a new international brand identity built around a 'sleep ballet'.

The GWA has revealed the shortlist for the Effie Awards Germany 2026, with 61 cases advancing across 21 categories and Jung von Matt leading the field.

Alexander Rohwer, who led brand and advertising at Otto until spring 2026, has joined Serviceplan Group as a managing director at its Plan.Net digital arm.

The L'Équipe group has acquired free-to-air NFL rights, including the Super Bowl, for the 2026-2027 season, with France Télévisions airing the Paris Game.

Tinder has rolled out a France-market brand campaign by Jellyfish promoting its Double Date feature, targeting Gen Z's shift toward group, friendship-led experiences.

French glass-jar brand Le Parfait has launched a summer TV campaign built on passing homemade cooking down across generations.

Insurance comparison site LeLynx.fr is back on French TV with a campaign by Hors Écran introducing a new mascot, Malynx, and reviving its famous slogan.