All Marketing knowledge

Ford’s new VML campaign starring Nate Bargatze pushes dealer service and genuine parts as America’s cars get older.

Ferrero will spend more than $50M behind Super Bowl LXI, its biggest-ever marketing investment, with Nutella making its first Big Game appearance.

Goalhanger, the UK’s fastest-growing podcast producer, is bringing ad sales in-house from January 2027 and will hold a debut ‘Upfronts’.

Vitality’s new VCCP platform repositions its long-running mascot Stanley the dachshund as a supportive companion nudging healthier habits.

Napolina’s first work from agency Pablo, ‘Now You’re Cooking’, swaps romanticised Italy for real, hapless British kitchens.

Screwfix’s new M+C Saatchi campaign casts Sir Mo Farah as a human notification to make its Rewards loyalty app famous.

The seasonal print and digital title covering Muswell Hill, Crouch End, Highgate and East Finchley has released its fourth issue, backed by a local primary sponsor and around 40 independent stockists.

The Genossenschaftliche FinanzGruppe has launched its first group-wide campaign, 'Das kriegen WIR hin', built by TLGG and BBDO to win over 18-30s by leading with goals, not products.

Ricola and Jung von Matt Limmat are reviving the iconic 'Wer hat's erfunden?' slogan after 12 years, making the fact that younger audiences don't know it the joke.

A new Alice Milliat Foundation study by Kantar finds 35% of French women want more women's sport but are blocked by a lack of content — and most athletes want sponsors to invest more.

Mediametrie's new L'Annee Audio finds 43 million people in France listen to audio daily, mixing radio, streaming and podcasts into one habit advertisers can't silo.

Honda and BBDO Paris have launched a fashion-led campaign for the WN7, Honda's first mass-market electric motorcycle, aimed at younger, more urban and more female riders.

New research from Les Binet and Dom Boyd finds brands over-invest in promotions while 75% of marketers can't estimate whether that spend is profitable.

Omnicom Media has won the British Council's media account, worth around £150m, after a competitive pitch — adding a major public-sector name to a strong year.

Stagwell has folded Assembly Global and ADK into a single global network, Stagwell Media, across 50+ markets and built around its AI-powered Machine OS.

Five honest reasons your marketing probably isn't working, from the team at Merx Marketing — and the straightforward fix for each one.

Reddit reaches an estimated 33 million people in the UK — its second-largest market after the US — and its self-serve Ads Manager lets any small business run targeted ads from a few pounds a day. Reddit's real edge is intent: you can place ads inside the exact communities and keyword searches where people are already weighing up what to buy. Win by matching the platform's native, no-hype tone and by staying active in the comments after you launch. Why Reddit deserves a place

Clear labelling and a credible host are what make podcast advertising work — and as the EU's Digital Fairness Act approaches, that transparency is shifting from best practice to expectation.

The fourth Germany match under coach Jürgen Klopp drew below 10 million TV viewers for the first time (around 9.7 million on RTL), though it still beat ARD's 'Tatort' — a signal for sponsors and broadcasters.

Sparkasse and Scholz & Friends are scaling 'Mission Neues Sparen' with giant murals and the 'Die Neusparer' series to sell its S-Neo savings proposition to younger Germans.