All Marketing knowledge

Agency Häppy has rolled out the first-ever cross-media brand campaign — anchored by a debut TV spot — for Finnern's specialist cat-food brand Kattovit.

Long-time Coca-Cola marketer Michael Willeke is leaving the beverage giant for a DACH marketing leadership role at Paramount — an FMCG-to-entertainment move.

Oral-care D2C brand Happybrush launched its first TV commercial fronted by Manuel Neuer, backed by a mid-seven-figure media package from ProSiebenSat.1's SevenVentures.

BBDO Germany has installed Ina Behrendt as Chief Creative Officer at holding level, reshuffling creative leadership barely a year after the last change.

Berlin's transit operator BVG and Jung von Matt released a tongue-in-cheek film crowning Berlin — not Paris — the real 'city of love', extending a decade-old platform.

Germany's LFK Baden-Württemberg media authority imposed a record €36,000 fine on influencer Hanadi Diab for inadequate ad labelling in Instagram Stories — its largest ever.

Lufthansa and Serviceplan Munich turned in-flight etiquette debates — armrest rights, clapping on landing — into a limited 'Travel Etiquette Collection' of merch.

Nancy-based company-formation startup Swapn has launched its first national TV campaign, comparing launching a business to having a baby — a digital B2B challenger betting on linear TV.

Out-of-home specialist Mediatransports has won the advertising concession for Toulouse Métropole's metro — its third consecutive tender win — consolidating a full digital transit network.

French-born social app BeReal published results from its first 'RealCard' app-open takeover, run with Crédit Agricole during the 2026 World Cup — nearly 14 million impressions.

France's back-to-school 'mercato' reshapes on-air talent across its biggest news and entertainment brands, led by Léa Salamé leaving France 2's flagship 8pm news.

French direct insurer L'olivier Assurance and agency So Bang launched 'Sortez du troupeau', a campaign whose characters and animation are entirely generative-AI-produced.

Intermarché and agency Romance added four absurdist new films to their long-running 'life shouldn't cost this much' saga, treating everyday groceries as luxury goods.

The 2026 Esports World Cup, relocated from Riyadh to Paris, closed as the biggest edition ever — 850 million viewers and 22,600+ ad installations across the city.

Independent agency Butler/Till and iHeartMedia have launched what they call advertising's first fully 'agentic' streaming-audio campaign, with AI agents planning and executing the buy.

JCPenney has launched a comedic campaign parodying wellness retreats to 'cure' shoppers of bad off-price habits, reframing value and taking a direct swing at treasure-hunt chains.

Eli Lilly has taken its obesity-drug marketing to national TV, spotlighting a Medicare program that offers GLP-1 medicines for $50/month to eligible seniors.

Coca-Cola's Fanta has unveiled a proprietary Halloween 'Haunted Universe' of original characters across ~50 markets — a bet that owning seasonal IP can make Halloween its answer to Coke's Christmas.

Wendy's has named former McDonald's US marketing chief Tariq Hassan to a newly created chief marketing and customer growth officer role after six straight quarters of sales declines.

Liquid Death and Jason Kelce's Garage Beer launched a satirical 'We Want Your Pee' campaign urging Americans to save urine to 'cool' AI data centers — a culture-jack built for earned media.