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Digital audio advertising impressions in France rose 17% in the first half of 2026 to more than 2.2 billion, confirming audio as one of the market's fastest-growing channels.

France's digital advertising market grew around 12% in the first half of 2026, according to the ePub Observatory, powered by social, retail media and audio — with a calendar effect flattering the figure.

To promote its French series 'Surveillant!', Disney+ turned the show into a rap track with Naza and Gradur, an influence-led activation by Monks Paris aimed at a young, music-first audience.

Lagardère Publicité News has launched 'Ma Pub by LPN', an online self-serve ad-buying platform aimed at France's SMEs and mid-market firms — opening premium media to small advertisers.

Oat Cult has launched a folk-horror-inspired film to mark its new tiramisu overnight-oats flavour, leaning into bold, cult-themed creative to stand out in a crowded breakfast aisle.

AI search revenue up 321%, 88% of UK B2B marketers chasing younger buyers, and British women on Reddit nearly doubling — five fresh data points every marketer should know this week.

Premium Cornish egg brand St Ewe has launched its first brand campaign, 'For the Love of Egg', via Bray Leino — a bet that a humble commodity can be sold on devotion and provenance.

Network Rail's new campaign 'End of the Line', by agency 23red, takes a hardline, enforcement-led approach to railway trespass, spotlighting drones, sensors and smart CCTV to deter offenders.

Dentsu is moving into Hollywood as a producer and global agency on 'The Angry Birds Movie 3', a sign agencies increasingly want to own entertainment, not just advertise around it.

As Americans drink less and Boston Beer warns volumes could fall again, midsize brewers are overhauling their marketing — leaning into no- and low-alcohol, RTDs and sharper brand focus.

Panda Express is making gaming a permanent, 'always-on' marketing channel with Super League after a campaign lifted recall by nine percentage points, expanding across Fortnite and Roblox.

Nike is increasing brand marketing investment even as revenue declines and it cuts costs, with leadership calling brand 'critical to winning' its turnaround — a notable counter-cyclical bet.

New research shows US CMO tenure has fallen sharply over the past 16 years as the role's remit balloons, putting marketing leaders in a 'pressure cooker' of rising demands and shorter clocks.

TikTok has opened its off-platform ad network of nearly 400,000 apps to US advertisers and expanded its agentic AI tools, pushing its ad business well beyond the TikTok feed.

Agency grows from 16 to 40 Champions and adds six major new clients amid wider shift towards on-demand talent. Brand Champions has doubled its annual revenue year on year, growing from £1.5 million in 2025 to £3 million already in 2026, driven by rising demand for flexible, on-demand marketing expertise. The agency has also expanded its team from 16 to 40 Champions since the start of 2026 and added six major new clients across agriculture, hospitality, pharmaceuticals and the

Organic retailer Naturalia is celebrating 20 years of its private label with a comic campaign directed by Eric Judor via agency Altmann+Partners.

A Webedia Brand Xperiences study finds young French adults flocking to creator-led and offbeat sports formats, splitting their viewing evenly between social media and TV.

Deliveroo and agency heaven have launched the third edition of 'Pepites du Quartier', inviting the public to vote for favourite local restaurants.

Cyril Hanouna has launched a 132-page weekly TV magazine, 'Tout Beau Tout News', with a first print run of 180,000 copies.

Intermarche and agency Romance have launched 'Ces dimanches-la', a nostalgia-steeped film promoting the retailer's French-origin Terroirs range.