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Epsilon France has unveiled Customer Twin, technology that builds anonymised, predictive digital twins of real customers so brands can test campaigns before launch.

Consumer-credit specialist Cofidis has chosen independent agency Steve to build its new integrated communications platform and creative territory.

Canal+ has told French subscribers it would be forced to raise prices if the 2027 budget doubles pay-TV VAT from 10% to 20%.

CMA Media has completed its RMC Sport acquisition and folded it into a new division, CMA Sport, covering broadcasting, rights and white-label production.

A German study by Rakuten TV Enterprise and Omnicom Media finds multiple connected-TV ad contacts sharply outperform a single pre-roll on recognition and recall.

Cupra has won HORIZONT's Sportbusiness Award for Sponsor of the Year, recognised for turning padel sponsorship in Germany into community co-creation rather than logo placement.

Munich adtech firm Crossvertise has launched a self-service HbbTV planner that lets small advertisers plan, optimise and book regional addressable TV campaigns from €5,000.

Yoghurt brand The Collective has appointed agency Spin to run its social media and influencer marketing after ending its relationship with TSA.

Manchester-based search agency Rise at Seven has hired two senior leaders from Jellyfish to spearhead an aggressive international and organic-growth expansion.

Mercedes-AMG's global 'Too Hard To Resist' campaign casts a talkative, retake-obsessed Brad Pitt to launch its electric GT 4-door coupé — and notably lets him speak.

Lidl rode the viral croissant trend with a 'NeckCroissant' travel pillow handed out on a flight to Paris Fashion Week, each one carrying an app coupon for a real croissant.

HSBC and VML have launched 'The Right Wave', a cinematic big-wave surfing film that uses a surfer and jet-ski partnership as a metaphor for trusted banking.

Carsten Schwecke, formerly RTL Deutschland's commercial chief, will lead MediaMarktSaturn's fast-growing retail-media and marketing business across 11 countries from 1 November 2026.

Ikea UK and agency Mother have launched 'Storage Is Sexy', a YouTube dating show in which contestants pick partners by inspecting the contents of their PAX wardrobes.

Mail Metro Media, the commercial arm of the Daily Mail and Metro, has promoted chief revenue officer Dominic Williams to the newly created role of chief executive, its first.

Currys, AMV BBDO and Spark Foundry have taken the 2026 IPA Effectiveness Grand Prix for 'Beyond Techspectations', a campaign credited with £500m in incremental revenue over two years.

AdImpact projects 2026 US midterm ad spending will hit a record $11.6 billion, roughly $400 million more than the entire 2024 presidential cycle, with broadcast dominant but connected TV surging.

e.l.f. Cosmetics has released 'Mirror Mix', its second original album, spotlighting seven rising musicians as the beauty brand expands its entertainment-marketing playbook across streaming and Roblox.

TikTok has introduced two certification tiers — Agency Partner and Premier Agency Partner — to help brands identify vetted agencies within its growing partner program.

Ad-tech firm Pixability has launched a tool to help advertisers detect and avoid low-quality AI-generated content — 'AI slop' — when running ads on YouTube.