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Brown-Forman has expanded its remit with UK social and creator agency TSA, adding Gin Mare and Chambord as advertisers route premium-brand budgets to specialists.

Men's deodorant brand Rock Face launched its first multichannel campaign urging festival-goers to skip the shower queues, plugging a new 72-hour antiperspirant.

Old El Paso's biggest creative shift in years, by VCCP Blue, celebrates the joyful mess of family dinners with a taco crunch that summons people home across 21 markets.

Pork-scratchings brand Mr Porky has signed a season-long sponsorship of ITV's 2026/27 football coverage, spoofing punditry through one fan's match-day snacking.

Audi UK's cinematic 'After Dark' spot from BBH London has four e-tron models evade security to reach the Silverstone grid, tying EV performance to motorsport heritage.

Channel 4 and in-house agency 4Creative launch survival series 'Apocalypse' with three darkly comic films arguing modern humans are too awkward to survive.

Three UK has retired "Life Needs A Big Network" for "Let Fun In," a culture-first platform fronted by a viral inflatable-chicken figure skater — a bet that entertainment now sells telecoms.

Content-marketing specialist Storyboard has retained Porsche's 'Christophorus' customer magazine account after a competitive pitch — a reminder that owned magazine media is still one of the most durable premium-brand marketing tools.

A new Sasserath Now study identifies a clear perception gap: German brands enjoy strong quality associations globally, but almost none are perceived as genuinely luxurious. A challenge worth solving for German premium brands.

Amazon is training its AI models on Twitch streamer content by default — a policy switch that landed with French creators mid-August and forces every French marketer to re-read its influencer contracts.

Meta has appealed a French competition-authority order that would force it to renegotiate its neighbouring-rights payments to French publishers — a signal fight in the ongoing battle over how platforms pay for news content.

Trading platform IG has signed a three-year Premier League sponsorship with Sky Media — part of Sky's biggest-ever sponsor line-up for the season, and a signal fintech is now serious about UK sport marketing.

Deutsche Telekom has cast Wet Leg frontwoman Rhian Teasdale in an international campaign built around digital independence — a smart Gen Z play from Germany's biggest telecoms brand.

Ferrero has signed Germany's 2014 World Cup winner Mario Götze to front the German expansion of protein-bar brand Fulfil — a smart, low-risk celebrity signing to accelerate a category Germany has under-adopted.

Family-owned German chocolate maker Ritter Sport is entering the biggest restructuring in its 110-year history — including a new visual identity, senior management changes and job cuts — as global cocoa prices reshape the category.

For the first time, Apple has publicly disclosed its German profits and tax under new EU transparency rules — €209m pre-tax profit on €2.72bn revenue in Germany. A landmark moment for corporate transparency and brand reputation.

OpenAI officially switches on ChatGPT Ads in France today, 24 August 2026 — one of 31 European markets going live simultaneously in the platform's biggest ad-product expansion to date.

Publicis Groupe is pitching for both Coca-Cola and PepsiCo simultaneously — an unprecedented conflict bet from Paris that will test whether modern holdcos can genuinely wall off competing accounts.

EDF's 80th anniversary campaign — a BETC-led creative platform amplified by Havas Media France and a bespoke Naza track — is a textbook example of how legacy French brands should use anniversaries to reset perception.

France 2 beat TF1 in July's monthly ratings — a historic first — as M6 posted its strongest performance in two decades. The signal is unmistakeable: French TV advertisers can't treat August as dead airtime anymore.