All Marketing knowledge

A WFA and MediaSense study finds 75% of advertisers expect to change how they pay agencies within three years, shifting from time to outcomes.

The ten marketing mistakes we see small businesses make most often at Merx Marketing — and how to fix each one before it costs you growth.

Ipsos's Global Trends 2026 finds personal optimism at its lowest since 2013 and a UK notably wary of AI — a pessimistic consumer mindset brands must plan around.

Reebok has appointed creator agency NewGen as its TikTok influencer agency of record across the UK, Germany and France, formalising its Gen Z strategy.

JD Sports credited 'sharper marketing activations' and faster AI-driven measurement as half-year sales slipped — and promoted 18-year veteran Mike Grimes to group CMO.

George at Asda has rolled out a major autumn womenswear campaign via Lucky Generals, trading up its style credibility with a fashion-week-timed push.

Broadcaster Amol Rajan's new media platform has landed Waitrose and NatWest as founding partners — the latest sign of big brands underwriting journalist-led content ventures.

Flutter-owned Sky Vegas has unveiled 'Primetime Play,' a celebrity-led brand platform starring Kaya Scodelario — Dentsu Creative's first major work since winning the account.

The IAB UK's new Digital Dividend report says digital advertising could inject up to £242bn and create 1.2 million jobs by 2035 — if government backs skills, regulation and investment.

Accenture has launched Accenture Construct, a 5,000-strong global business chasing a $260bn market to reinvent how the world's capital projects are delivered — and it's a branded-house masterclass.

M&C Saatchi Sport & Entertainment is reshaping its leadership as global CEO Robin Clarke moves up to lead the group's Passions & PR specialism, with a new US team taking shape.

Greater Anglia and Stansted Express have handed their integrated creative account to Atomic London, betting on brand creativity to sell the story of shiny new trains.

Bupa and Joe Wicks are stress-testing wellness fads in a new original video podcast — a branded-entertainment play that swaps hard-sell health insurance for genuine utility.

Premium ready-meal maker Charlie Bigham's has launched a new brand platform, 'Slowly Does It', via VCCP Blue — a defiantly unhurried pitch in a category built on convenience.

Formula E has rebranded ahead of its faster, more powerful Gen4 era — a reset aimed at shaking off the 'worthy but niche' image and courting a bigger, younger audience.

Joanne Wilson is leaving WPP to become Diageo's chief financial officer — a boardroom move that says as much about WPP's turbulent year as it does about Diageo's turnaround.

Inside Devon's Point: WPP's 34,000 sq ft East London hub fuses virtual production, creator studios and AI — and it signals how brands will make content next.

Google Gemini teams up with The Sidemen on a five-video series produced by Arcade — a native creator play aimed at a young, AI-sceptical audience.

McDonald's UK and Leo UK relaunch 'World Menu Heist' with nine international items from eight countries across an eight-week campaign — and a lesson in why returning platforms beat starting from scratch.

Seven rules for marketing on a small budget, from the team at Merx Marketing — how to compete with bigger rivals by spending smarter, not more.