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Crufts has appointed creative agency Tommy to build a new brand campaign platform for its 2027 show, as the 130-year-old institution looks to broaden its appeal.

Mail Metro Media, the commercial arm of the Daily Mail and Metro, has promoted chief revenue officer Dominic Williams to the newly created role of chief executive, its first.

Prison Radio Association's 'Hold or Fold' was named Podcast of the Year at the 10th British Podcast Awards, where actor Bill Nighy won Best Host.

Currys, AMV BBDO and Spark Foundry have taken the 2026 IPA Effectiveness Grand Prix for 'Beyond Techspectations', a campaign credited with £500m in incremental revenue over two years.

WPP's Jon Cook will leave in March 2027 after 30 years, handing the global CEO role at VML to long-time colleague Eric Campbell.

Nine quick marketing wins from Merx Marketing you can action this quarter — small, practical moves that drive real growth without a big project or budget.

Independent media agency Bountiful Cow has won the brand media account for fresh dog food company Butternut Box after a competitive in-house pitch, taking on above-the-line media strategy, planning and buying.

People's Pension has launched 'Famously Fair', its first-ever national TV campaign, casting comedian Joe Wilkinson as a 'Fairy Godmother' in a rigged 'unfairground' — created with agency Bountiful Cow.

Chris Macdonald, former global CEO of McCann's ad network, has been named Group CEO of brand-experience business The EC Group, signalling where senior leaders see growth.

Arena Media has won all UK & Ireland media planning and buying for film studio Lionsgate after a competitive pitch, a visible entertainment-sector win for Havas.

Smyths Toys has launched its Christmas campaign early via Droga5 Dublin, turning its catalogue into a child's best friend built from around 700 toys across eight countries.

Twinings has launched 'But First, Tea', a long-term platform repositioning tea as an active wellbeing choice, leaning on creators and retail media over a single TV hero.

Fitted-furniture brand Sharps has launched 'It's What's Inside That Counts' via Neverland, betting distinctive brand-building beats discounting in a soft big-ticket market.

UK brands spent £21.2bn on digital advertising in H1 2026, up 13%, with retail media the fastest-growing format, the IAB UK / MediaSense study found.

Radiocentre's 'Sound Profits' study argues that reallocating a slice of search and social spend into audio can add around £1m in profit at no extra cost.

WPP is set to return to the FTSE 100 after a bruising 2026, handing CEO Cindy Rose a hard piece of market validation for her turnaround.

KFC UK and Mother have extended 'Believe in Chicken' into a 30-minute game show, 'Don't Crack', betting that owned entertainment can earn attention conventional ads can't.

Royal Mail has slashed its disputed October business-mail price rises after an Ofcom intervention and industry backlash, giving direct-mail planners some relief.

Six marketing trends the team at Merx Marketing is watching for 2027 — from AI-assisted search to the rise of owned audiences — and what they mean for your business.

BrewDog, now owned by Tilray Brands, has reinstated a chief marketing officer — appointing John Beasley, who says the brand has 'a mountain to climb' to rebuild consumer trust.