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The Independents Buys Production Powerhouse Smuggler in Content Land Grab
Luxury and lifestyle communications group The Independents has acquired international production studio Smuggler, adding one of advertising's best-known film shops to a collective of 24 businesses.
Sep 182 min read


People Like Us Takes Aim at AI Hiring Bias in 'Reject the Rejections'
UK non-profit People Like Us has launched a four-minute film exposing how automated hiring tools disproportionately reject ethnic-minority applicants — backed by stark new research.
Sep 183 min read


Next Credits 'Acceleration of Marketing' as Digital Spend Jumps 56% and Profit Rises
Next lifted full-year profit guidance to £1.255bn after H1 sales rose 9%, with CEO Lord Wolfson crediting a 56% surge in digital marketing spend that still clears the retailer's returns hurdle.
Sep 183 min read


Senior Marketing Salaries Jump 40% Outside London as Capital Pay Flatlines
Michael Page's 2027 Salary Guide shows head-of marketing pay in the North and Midlands up 40% year on year while London stays flat — and AI fluency is now the top hiring priority.
Sep 183 min read


UK Creator Partnership Revenue to Top £1bn for the First Time, IAB UK Finds
IAB UK's first measurement of the creator-partnerships market projects £1.217bn in UK creator revenue in 2026, passing £1bn for the first time as budgets and accountability both rise.
Sep 183 min read


ASA Bans BrewDog's 'Bottomless Beer' Facebook Ads as 'Socially Irresponsible'
The ASA has banned two BrewDog Facebook ads promoting a £19.95 'bottomless beer' deal, ruling they encouraged excessive drinking — a warning shot for every hospitality brand boosting posts on social.
Sep 183 min read


70% of Brands Say Charity and Non-Profit Tie-Ups Improve the Business
Seven in ten brands say partnerships with non-profits change their business for the better, new research reported by Marketing Week finds — as purpose partnerships mature.
Sep 173 min read


CEOs' Blind Spot on Brand Is Stalling B2B Marketing Budgets
Almost two-fifths of B2B marketers say securing investment would be easier if their CEO and CFO understood brand building, new Marketing Week research finds.
Sep 173 min read


Space NK Promotes CMO Emma Simpson-Scott to Chief Executive
Beauty retailer Space NK has promoted its chief marketing officer, Emma Simpson-Scott, to chief executive — a rare CMO-to-CEO step up that signals brand's central role in retail.
Sep 173 min read


Menabrea Smuggles Beer Through the Alps in an Epic Ark-Made Film
Premium Italian lager Menabrea leans into provenance with a cinematic Ark-made film about a gutsy smuggler moving contraband beer through the Alps.
Sep 173 min read


Bicycle London Opens a Manchester Office in a Bet on Regional Growth
Creative agency Bicycle London is opening a Manchester arm, joining a wave of London shops planting flags in the UK's regional creative hubs.
Sep 173 min read


McCann UK Names a New London MD and Bristol Agency Head in a Leadership Refresh
McCann has named a new London managing director and a head of its Bristol agency, refreshing UK leadership across its central offices as the network invests in regional strength.
Sep 173 min read


Columbia Rewards Hikers With Cash for Feet Pics in adam&eve/TBWA's 'F££T FUND'
Columbia Sportswear's 'F££T FUND', via adam&eve/TBWA, pays hikers cash rewards for photos of their feet — a cheeky, product-first stunt built for shareability.
Sep 173 min read


Virgin Media O2 Marketer Rachel Swift Exits Amid a Marketing Restructure
Virgin Media O2 marketer Rachel Swift is leaving as the telecoms group reshapes its marketing function — the latest sign of churn at the top of UK marketing teams.
Sep 173 min read


Saatchi & Saatchi Wins Cruzcampo's Creative Account After a Heineken Pitch
Saatchi & Saatchi has landed the creative account for Heineken's fast-growing Spanish lager Cruzcampo after a competitive pitch — a marquee drinks win as the Publicis agency rebuilds momentum.
Sep 173 min read


Global's Mike Gordon to Step Down as Chief Commercial Officer in 2027
After 18 years building Global's commercial engine, chief commercial officer Mike Gordon will step down in 2027, moving to an advisory role as CEO Simon Pitts plots the next chapter.
Sep 163 min read


Stagwell Names Liz Rutgersson Global CEO of Assembly
Stagwell has appointed ex-Dentsu leader Liz Rutgersson as global CEO of its flagship media agency Assembly, with Connie Chan taking APAC — a double leadership move as the network chases global scale.
Sep 163 min read


Channel 4 Sales Poaches Paramount's £300m UK Ad Business From Sky
Channel 4 Sales will become Paramount's exclusive UK ad sales partner from 2027, taking Channel 5, MTV, Comedy Central and Nickelodeon inventory away from Sky in a deal worth more than £300m.
Sep 163 min read


Top 10 Campaign Ideas by Merx Marketing Ltd
Ten ready-to-run campaign ideas from the team at Merx Marketing Ltd — built for small and growing businesses that want big attention without a big budget.
Sep 154 min read


Omnicom Dissects Its PepsiCo Media Loss as the Cola Wars Redraw the Holdcos
Omnicom is conducting a detailed post-mortem of its PepsiCo global media loss to Publicis — a rare public look at how a holding company loses a marquee client.
Sep 153 min read
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