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ISBA and the Responsible Marketing Advisory have released a framework setting out three ways brands can run creator marketing — bolt-on, channel or core — as UK creator revenue nears £1.22bn.

Former Frasers Group CMO Beckie Crane-Stanion joins The Very Group as marketing director, taking charge of brand, marketing and in-house agency HelloStudio.

Marketing Week's 2026 State of Brand in B2B survey finds 80.8% of B2B firms invest in social media for brand building, well ahead of events and PR.

British watch brand Sekonda has launched 'any. second. now.', its first work with VCCP Blue and VCCP Media, targeting Gen Z with affordability over status.

WPP Media has appointed Laura Ryan, previously global CEO of IPG's Orion Worldwide, as its new chief media officer overseeing global investment and partnerships.

The ASA has banned Instagram and YouTube ads for Huel after ruling that an athlete anecdote implied its shakes could responsibly replace all conventional food.

In short: Microsoft Advertising (formerly Bing Ads) runs your search ads across Bing, Yahoo and Microsoft's Copilot-powered surfaces — reaching an audience that skews older, more affluent and, on UK desktops, far larger than Bing's headline market share suggests. For many small businesses it means cheaper clicks and less competition than Google, and you can import your existing Google Ads campaigns in minutes to test it with barely any extra work. Why Microsoft Ads is worth a

Publicis London research with System1 and Effie finds distinctive multi-market campaigns are 4x more likely to report profit growth — and that blandness, not boldness, is the real risk.

Mediaplus UK has appointed Anna Palmer as Head of Comms Planning & Strategy to lead a newly created division, part of its post-rebrand London expansion.

Marks & Spencer is combining its clothing and food divisions into a single Christmas ad for the first time, fronted by 'Amandaland' star Lucy Punch, via agency Mother.

Transport for London's new VCCP campaign, 'The Stop Is Just The Start', reframes every journey as the gateway to the city — three films aimed at stimulating demand and funding reinvestment.

Standard Chartered has launched 'Move Ahead', a global brand campaign built on its new Formula 1 partnership and AI-enabled production, spanning markets that cover 19 of F1's 21 races.

Brandtech's Pencil has launched Scribble, an AI 'orchestration layer' that reads a brief and routes work across models — built on 500,000+ briefs and cutting repetitive-task time by up to 80%.

Auto Trader's 'Passing Comments' aims to reach 80% of 25–44s with a 432.6m-impression plan — a masterclass in spending for fame when buyers arrive undecided.

The Merx Method — our five-step framework for building a brand people actually remember, recommend and return to, whatever your size or budget.

A HyperFinity study finds underperforming loyalty schemes cost the UK's leading retailers nearly £807m a year through redemption friction, value erosion and app failures.

Halfords launches 'For All Wheelkind' from Dentsu Creative UK, a brand platform chasing the £8bn 'do-it-for-me' motoring services market.

The Ministry of Justice and Wonderhood Studios launch 'Makings of a Magistrate', the UK's biggest-ever magistrate recruitment campaign, targeting 21,000 magistrates.

Ingenuity's Pulse report finds just one in three marketers are satisfied with martech returns, warning the 'value gap' now threatens agency retention.

Behind The Gloves and Brothers & Sisters launch an AI-generated film inventing boxing's 'seventh punch' to promote a Barcelona charity fight raising €200,000.