All Marketing knowledge

Five things every business should do before the new year, from the team at Merx Marketing — a practical end-of-year marketing checklist to start 2027 strong.

Goalhanger, the UK’s fastest-growing podcast producer, is bringing ad sales in-house from January 2027 and will hold a debut ‘Upfronts’.

Meta, TikTok and X mounted one of the first legal challenges to the UK Online Safety Act, arguing Ofcom’s information demands are disproportionate.

Vitality’s new VCCP platform repositions its long-running mascot Stanley the dachshund as a supportive companion nudging healthier habits.

Napolina’s first work from agency Pablo, ‘Now You’re Cooking’, swaps romanticised Italy for real, hapless British kitchens.

Screwfix’s new M+C Saatchi campaign casts Sir Mo Farah as a human notification to make its Rewards loyalty app famous.

Brand consultancy FutureBrand has named Chris Falconer UK president and Cerys James London general manager, the latest leadership moves at the Omnicom-owned agency.

New research from Les Binet and Dom Boyd finds brands over-invest in promotions while 75% of marketers can't estimate whether that spend is profitable.

Omnicom Media has won the British Council's media account, worth around £150m, after a competitive pitch — adding a major public-sector name to a strong year.

Five honest reasons your marketing probably isn't working, from the team at Merx Marketing — and the straightforward fix for each one.

Oat Cult has launched a folk-horror-inspired film to mark its new tiramisu overnight-oats flavour, leaning into bold, cult-themed creative to stand out in a crowded breakfast aisle.

AI search revenue up 321%, 88% of UK B2B marketers chasing younger buyers, and British women on Reddit nearly doubling — five fresh data points every marketer should know this week.

Premium Cornish egg brand St Ewe has launched its first brand campaign, 'For the Love of Egg', via Bray Leino — a bet that a humble commodity can be sold on devotion and provenance.

Network Rail's new campaign 'End of the Line', by agency 23red, takes a hardline, enforcement-led approach to railway trespass, spotlighting drones, sensors and smart CCTV to deter offenders.

Dentsu is moving into Hollywood as a producer and global agency on 'The Angry Birds Movie 3', a sign agencies increasingly want to own entertainment, not just advertise around it.

Yoghurt brand The Collective has appointed agency Spin to run its social media and influencer marketing after ending its relationship with TSA.

Manchester-based search agency Rise at Seven has hired two senior leaders from Jellyfish to spearhead an aggressive international and organic-growth expansion.

HSBC and VML have launched 'The Right Wave', a cinematic big-wave surfing film that uses a surfer and jet-ski partnership as a metaphor for trusted banking.

Ikea UK and agency Mother have launched 'Storage Is Sexy', a YouTube dating show in which contestants pick partners by inspecting the contents of their PAX wardrobes.

The Oxford-Cambridge Boat Race is leaving the BBC for Channel 4 under a multi-year deal, with Chanel expanding its title sponsorship as the 'Chanel J12 Boat Race'.