All Marketing knowledge

Channel 4 Sales launches Instant Re4ch to make buying across its streaming and broadcast estate faster and more automated.

Debenhams kicks off the festive ad season early with a celebrity-led, long-form film built around the ease of online shopping.

Two of Britain's best-loved food brands are tapping the 'brinner' trend with pop-up parties and a serious push behind breakfast.

OpenAI's new UK campaign skips the sci-fi and hands ChatGPT Voice to a cast of sharp-witted grandparents getting everyday things done.

Big brands commit to leagues for a decade. Small businesses can borrow the same logic at a fraction of the cost - here's how to make sports sponsorship work on a modest budget.

Agency, in-house or a hybrid of both? It's one of the most common marketing questions - and the right answer depends on your stage, your needs and how much specialist work you really have.

Loyalty schemes are back in fashion, from supermarkets to drinks giants. But do they actually build loyalty - or just discount to people who'd have bought anyway? Here's the honest answer.

Great creative work almost always starts with a great brief. Here's a simple, practical guide to briefing a designer, agency or freelancer so you get work that actually moves the needle.

Performance marketing wins the quarter; brand marketing wins the decade. Here's how to balance short-term sales activation with long-term brand-building - and why most businesses get the mix wrong.

Some big brands are quietly walking away from star power while others double down. When does a celebrity endorsement still earn its fee - and when does it just rent you someone else's audience?

A square of chocolate, a shade of purple, a five-note jingle: distinctive brand assets are the shortcuts that make a brand instantly recognisable. Here's how to build and protect yours.

Merx Marketing is building the new website, securing the trademark and running communications for Ratatouille Restaurant, a classic French bistro in Muswell Hill.

Coca-Cola is reviving its Coke Zone loyalty scheme in the UK, betting that value-hungry shoppers and first-party data make rewards worth doing again.

Elysium Construction marked ten years with a black-tie gala at the Institution of Civil Engineers — from a one-person start-up in 2016 to principal contractor on major UK energy projects.

Tesco Media, powered by dunnhumby, has unveiled its biggest retail-media overhaul yet, adding a new ad platform, shoppable formats, on-site video, in-store influencer content and a new measurement framework.

Deliveroo and Tesco have launched WOOHOO!, a buddy-movie-style campaign from Pablo London marking Tesco groceries, Clubcard prices and points arriving on the Deliveroo app.

Just Eat has retired its celebrity ads for stop-motion animal puppets in a new UK brand platform, The Joy of Everyday, made by McCann London.

Four fixable reasons sites lose customers — and why fixing beats rebuilding.

The three bars behind the badge — and how to use it when choosing an agency.

The London agency quietly building dozens of websites — and the Wix + Google Ads playbook behind them.