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All Marketing knowledge
Marketing Minute
PlayStation bets big on 'It Happens on PS5' — and courts a fan backlash
PlayStation's 'It Happens on PS5' by adam&eve/TBWA teases GTA VI and more — and the instant fan backlash shows brands no longer own the narrative post-launch.
5 days ago3 min read
How a local builder markets like a big brand
Surrey firm HICL Builders shows how a local business wins with location-targeted SEO, video case studies, easy lead capture and community investment.
5 days ago3 min read
EE Structures: the concrete specialist letting its work do the talking
How London RC-frame and groundworks specialist EE Structures wins work by capturing its live sites on camera — turning everyday delivery into a brand asset.
5 days ago3 min read
Email Marketing for UK Small Businesses: A Beginner's Guide
A UK-focused beginner’s guide to email marketing for small businesses: build a permission-based list, stay compliant with UK GDPR and PECR, pick a platform, and get the best ROI.
6 days ago5 min read
Generation Media adds a group strategy director as specialists defend their turf
Generation Media has added a group strategy director — a sign the kids-and-family media niche is defending its expertise against generalist buying.
6 days ago2 min read
Publicis London hires two creative directors as it rebuilds its bench
Publicis London has hired creative directors David Anderson and Ian Brassett — a talent-side signal the network's UK flagship is chasing creative reputation.
6 days ago2 min read
VCCP wins Sekonda as its new-business machine rolls on
Sekonda has appointed VCCP as its creative agency after a pitch — another win for 2026's busiest UK new-business machine.
6 days ago2 min read
Samsung imagines a lifetime of fatherhood for 'Life's Little Moments'
Samsung's 'Life's Little Moments' for the Galaxy Z Fold8, by PR agency Taylor Herring, sells foldables through fatherhood — emotion over specs.
6 days ago3 min read
Jamie Oliver fronts a Life360 microdrama — and shows what brands are buying now
Jamie Oliver stars in 'Finding Jamie', a Life360 microdrama by Baby Teeth — bringing the vertical, serialised format into mainstream UK brand marketing.
6 days ago3 min read
St Luke's keeps South Western Railway and says 'spread your wings again'
St Luke's retained South Western Railway and launched 'Spread your wings again', reviving its CGI 'bird-fluencers' — a lesson in protecting distinctive assets.
6 days ago2 min read
iD Mobile builds 'Mugsville' with a deadpan Diane Morgan
iD Mobile's 'Mugsville', narrated by Diane Morgan via Trouble Maker, turns the cost-of-living squeeze into comedy — and names the mobile category's villain.
6 days ago3 min read
ASOS revives its magazine on Substack in a content-commerce bet
ASOS is reviving ASOS Magazine on Substack for 'Autumn 26' — a content-commerce bet that owned editorial beats paid social for fashion consideration.
6 days ago3 min read
Three's 'Let Fun In' is VodafoneThree's first big brand reset
Three's 'Let Fun In', by Wonderhood Studios, is VodafoneThree's first big brand reset — and a bet that Gen Z distinctiveness beats safe, post-merger category messaging.
6 days ago3 min read
Westfield turns Toy Story 5 into a family retail-media magnet
Westfield Rise and Disney UK expand a Toy Story 5 experience across London and Stratford City — retail media in play costume.
7 days ago3 min read
KFC's 'Coq au Vin': how a wine nickname became a pop-up
KFC UK turns La Vieille Ferme's 'Chicken Wine' nickname into a four-day 'Coq au Vin' wine bar in Shoreditch.
7 days ago3 min read
Dentsu posts 0.3% H1 growth as its turnaround grinds on
Dentsu grew organic net revenue just 0.3% in H1 2026 as CEO Takeshi Sano's cost-cutting turnaround pushes on.
7 days ago3 min read
Hiscox retains Uncommon and pivots from campaign-led to 'always-on'
Hiscox has retained Uncommon Creative Studio after a review and is shifting from campaign-led bursts to an 'always-on' model — here's what the pivot really means for marketers.
Aug 143 min read
Rennie's 'Stop the Blame Game': McCann London turns trapped wind into comedy
Bayer's Rennie leans into Britain's oldest social fib — blaming the dog — in a cheeky three-month campaign from McCann London built around its new Wind Relief Pro product.
Aug 143 min read
Ecco kicks off a global media review
Footwear brand Ecco has launched a global media review with adviser support, adding to a busy year of blue-chip pitches reshaping agency rosters.
Aug 132 min read
AMV BBDO promotes Nick Andrew to managing director
AMV BBDO has promoted Nick Andrew to managing director, a leadership move at one of the UK's most decorated creative agencies.
Aug 132 min read
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