All Marketing knowledge

ARD Media and DAZN are jointly selling the Saturday Bundesliga conference across radio and streaming — a first-of-its-kind public-private ad tie-up.

New Kolsquare data crowns Byilhann France's most-watched Twitch creator with 18 million viewing hours — and signals Twitch is now a general-entertainment channel, not just gaming.

Car brand Cupra and fragrance house Rabanne are sponsoring season 5 of Netflix's French rap show 'Nouvelle École' with bespoke activations — a first for the format.

A new Attest study finds only 35% of Brits actually watch a non-skippable ad as intended — a warning for advertisers paying a premium for forced inventory.

France's back-to-school 'mercato' reshapes on-air talent across its biggest news and entertainment brands, led by Léa Salamé leaving France 2's flagship 8pm news.

YouTube has rolled out a suite of Connected TV upgrades — most notably a Playlist-to-Shows feature that turns creator playlists into episodic TV-style Shows — as the platform tightens its grip on the living room.

After acquiring Sky Deutschland, RTL is restructuring its football portfolio across pay and free-to-air — reshaping Germany’s sports-media landscape and its ad and subscription inventory.

LFP Media has relaunched Ligue1+ as ‘the French football platform’ with more matches, a free Sunday magazine and YouTube clip rights — rebuilding a paying audience after the DAZN collapse.

Roku has added ‘Fairground AI Creator TV’, a 24/7 free channel of entirely AI-generated shows interrupted only by AI-generated commercials — and it drew instant ‘AI slop’ pushback.

Twitch has appointed former Google executive Christine Cassis as its global chief marketing officer — a hire that signals a harder push for advertisers and mainstream reach.

From the 2026/27 season, DAZN and Disney+ will broadcast Spain's La Liga in France, ending beIN Sports' 14-year hold — and marking Disney+'s arrival in French live sport.

Urban Outfitters has debuted 'All Together Now', its first-ever back-to-campus brand commercial and first connected-TV spot, featuring a real HBCU marching band.

Disney has sold out every Super Bowl LXI ad six months early, closing its 2026-27 upfront with 58 brands across 34 categories, nine of them first-time Super Bowl advertisers.

TF1's H1 2026 results show its streaming platform TF1+ doing the heavy lifting: ad revenue up 19% and 44 million monthly streamers, offsetting soft linear TV. Here's the European broadcaster blueprint.

Roku's Q2 2026 revenue jumped 22% to $1.35bn and net income hit $164m, powered by its advertising-led Platform segment. Here's what the CTV leader's numbers mean for marketers.

ProSiebenSat.1's H1 2026 revenue fell ~9% as Germany's TV ad market weakened and World Cup rivals drew viewers away — yet cost cuts and Joyn's growth lifted profit and the shares.

Disney sells its A+E Global Media stake — History, A&E, Lifetime — to Hearst for $1.2bn, another sign the majors are cashing out of linear cable to fund streaming.

Walmart completes its billion-dollar acquisition of self-serve streaming-ad platform Vibe.co, pushing Walmart Connect into connected TV and straight at Amazon.

In its first full quarter as Paramount Skydance, the company leaned on streaming growth and argued its pending Warner Bros. Discovery deal will be good for advertisers.

Edeka-owned discounter Netto is giving app users free RTL+ streaming above a spending threshold, in a permanent tie-up with broadcaster RTL — grocery loyalty meets entertainment.