Netto rewards app shoppers with free RTL+ streaming
- Aug 4
- 2 min read
Updated: 5 days ago
On 29 July 2026 Edeka-owned discounter Netto Marken-Discount launched a permanent loyalty tie-up with broadcaster RTL, giving app users free RTL+ streaming once they hit €99 in monthly app spend — blending grocery retail with entertainment to drive app engagement and repeat visits.
Groceries that come with a streaming subscription
Netto has launched a permanent loyalty cooperation with RTL, giving app users free access to RTL+ streaming when they hit a monthly spending threshold of €99. The move extends the broader Edeka–RTL partnership struck earlier in 2026 and blends grocery retail with entertainment as a customer-retention play.
It reflects a wider pattern: German grocers using media and streaming perks — not just points and coupons — to drive app engagement and lock in repeat visits.
Why 'perks' beat 'points' for loyalty
Traditional loyalty schemes discount your own margin. Bundling a partner's streaming service instead delivers a high-perceived-value reward at a wholesale cost, while the spend threshold nudges basket size and frequency in exactly the direction the retailer wants.
There's a data prize too. Driving shoppers into the app — where the reward is redeemed — hands Netto richer first-party data on who buys what, the fuel for personalisation and, ultimately, retail-media monetisation.
Marketing Minute's read: loyalty is becoming a bundle war
Our take: the interesting shift is that retailers are competing on ecosystems, not just prices. When your weekly shop comes with a streaming service, switching supermarkets means giving up more than a few points — the bundle raises the cost of leaving.
For brands and smaller retailers, the lesson is partnership. You don't need to own a streaming service; you need a partner whose reward feels valuable to your customer and costs you little to give. The best loyalty rewards today are borrowed, not built.
Quick FAQ
What is Netto offering?
Free RTL+ streaming for app users who reach €99 in monthly app spend, as part of a permanent loyalty tie-up with broadcaster RTL.
Why give away streaming instead of discounts?
A partner's streaming service is a high-perceived-value reward at wholesale cost, and the spend threshold lifts basket size and app engagement while generating first-party data.
What's the takeaway for other retailers?
Compete on ecosystems, not just price. Partner for a reward that feels valuable to customers and costs little to give — the best loyalty perks are borrowed, not built.
— Oliver Nikolla-Casado, International Markets Reporter at Marketing Minute
Netto's free-RTL+ perk shows loyalty is becoming a bundle war: reward customers with a partner's high-value service at wholesale cost, lift app spend and data, and raise the cost of switching.
Could a partnership give your customers a high-value reward that costs you little — and makes leaving harder?
If you would like to know more about this topic, please contact us on danieln@merxmarketing.co.uk
Sources: HORIZONT, DWDL and Meedia.
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Written by Oliver Nikolla-Casado, International Markets Reporter at Marketing Minute
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