All Marketing knowledge

The Oxford-Cambridge Boat Race is leaving the BBC for Channel 4 under a multi-year deal, with Chanel expanding its title sponsorship as the 'Chanel J12 Boat Race'.

France's Competition Authority has notified formal charges to Canal+ over a suspected abuse of dominance in film financing and distribution.

Paramount's David Ellison has named Mattel CEO Ynon Kreiz co-CEO of the combined Paramount and Warner Bros. Discovery, setting leadership for a US media giant.

Anime streamer Crunchyroll has renewed French agency heaven for its EMEA social media strategy, underscoring France's role as a social-content hub for entertainment brands.

Kantar Media's first read on France's streaming ad tiers: 376 advertisers, €226m gross, and banking-insurance — not FMCG — leading, with Groupama the biggest buyer. What it means for CTV planning.

Paramount Skydance settles a 12-state antitrust suit with output, US-production and editorial concessions — clearing its ~$110bn Warner Bros. Discovery deal. What consolidation means for advertisers.

Netflix became the leading private financier of French audiovisual and cinema production in 2025, according to Arcom's legal indicators — a milestone that redraws who bankrolls French storytelling.

France Télévisions must find €90m of savings in 2027, its president Delphine Ernotte Cunci has warned — a squeeze that will ripple through French public broadcasting and its ad market.

French streaming service TF1+ has unveiled a new brand territory, 'le streaming qui fait du bien' (streaming that feels good), created by Artefact 3000 and inverting everyday hassles into on-screen pleasures.

Biborg, a French agency specialising in video games, has created 86DB, a new agency dedicated to the cinema and streaming industry.

Nielsen has shifted its Streaming Content Ratings from weekly to daily delivery and halved the delay on its public Streaming Top 10, closing the measurement-speed gap with linear TV.

Germany's streaming and pay-TV subscribers keep rising, but revenue growth is lagging as providers bundle services and lean into cheaper, ad-supported tiers.

Channel 4 Sales will become Paramount's exclusive UK ad sales partner from 2027, taking Channel 5, MTV, Comedy Central and Nickelodeon inventory away from Sky in a deal worth more than £300m.

Germany's TV awards honoured Lanz, Raab and Wontorra. Why premium, award-winning TV still assembles the large, engaged audiences advertisers should pay for.

A legacy French radio group is betting its future audience lives in on-demand video and audio. Why incumbents must follow their audiences to new formats early.

Tubi's biggest-ever campaign, 'Find Any Feeling for Free' by Mischief @ No Fixed Address, leans on Y2K nostalgia to sell its free library as the cure for anyone chasing a feeling.

Channel 4 has confirmed around 340 redundancies — roughly 28% of staff — in its biggest-ever restructure, as CEO Priya Dogra accelerates a streaming-first strategy.

Disney+ added 1.1 million UK homes in Q2 2026 as its Sky partnership bundled the ad tier into eligible packages — a distribution story that quietly built premium ad reach.

A structural shift in French streaming: Disney+ lands M6's biggest shows, reshaping where French audiences — and ad money — go.

CMA Media has launched RMC+, a social-first streaming platform replacing RMC BFM Play, as the French group accelerates into on-demand and short-form video.