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ITV posted a 'solid' first half — total ad revenue up 3%, digital ad revenue up 13% and ITVX viewing up 27% — powered by the World Cup, with a £100m buyback and a softer Q3 flagged.

Ofcom's Media Nations 2026 report finds Netflix is now the first-choice service for 26% of UK viewers versus the BBC's 25% — and YouTube on the TV set has doubled since 2022. What it means for media plans.

A continuously updated guide to connected TV and streaming advertising in the UK — Netflix, broadcaster VOD, self-serve TV and the deals reshaping the living-room screen — with all our coverage.

Netflix posted $12.6bn in second-quarter revenue and reaffirmed that its advertising business is on track to roughly double this year, cementing streaming's place in the media plan.

Comcast's self-serve Universal Ads platform has launched in the UK with Channel 4, ITV and Sky on board, promising to open premium TV and streaming advertising to small and medium-sized businesses.

A blockbuster acquisition brings two major ad-supported streaming platforms under one roof — and signals where CTV ad budgets are heading.