La Liga leaves beIN for DAZN and Disney+ in France
- Aug 13
- 2 min read
Updated: 4 days ago
From the 2026/27 season, DAZN and Disney+ will broadcast Spain's La Liga in France, ending beIN Sports' 14-year hold and marking Disney+'s striking entry into French live sport.
A landmark rights shake-up
DAZN and Disney+ have secured the French broadcast rights to La Liga from the 2026/27 season, taking one of Europe's biggest football properties away from beIN Sports, which had held it for 14 years. The move reshapes where French fans watch Spanish football.
Most striking is Disney+'s arrival in French live sport. A service best known for films and family entertainment is now buying premium live rights — a clear signal of how central sport has become to the streaming wars.
Why streamers are chasing live sport
Live sport is the ultimate retention tool: appointment viewing that reduces churn and justifies price rises in a way box-set libraries no longer can. For Disney+, La Liga is a way to broaden its audience beyond family entertainment and add must-have, time-sensitive content.
Our read at Marketing Minute: sport is becoming the battleground of streaming because it delivers what on-demand cannot — huge, live, engaged audiences. For advertisers, that reopens premium, brand-safe inventory inside streaming environments that were previously ad-light.
What it means for advertisers and fans
For advertisers, streamers owning live sport means new, addressable, high-attention ad opportunities around marquee matches — potentially with far better targeting than traditional broadcast. Expect sponsorship and in-stream formats to follow the rights.
For fans, the trade-off is fragmentation: following a competition increasingly means juggling multiple subscriptions. Brands that help audiences navigate that complexity — bundles, guides, value — will earn goodwill in a crowded market.
Quick FAQ
Who will broadcast La Liga in France from 2026/27?
DAZN and Disney+ will broadcast La Liga in France from the 2026/27 season, ending beIN Sports' 14-year hold on the rights.
Why is Disney+ moving into live sport?
Live sport is powerful for retention and price justification. La Liga lets Disney+ broaden beyond family entertainment with must-have, time-sensitive content in the intensifying streaming wars.
What does it mean for advertisers?
Streamers owning live sport opens premium, brand-safe and often addressable ad and sponsorship inventory around marquee matches, with potentially better targeting than traditional broadcast.
— Oliver Nikolla-Casado, International Markets Reporter at Marketing Minute
The takeaway: as streamers buy up live sport, they reopen premium, brand-safe and addressable ad inventory — while pushing fans toward ever more subscription fragmentation.
As live sport moves to streaming, is your brand ready to advertise where the audiences are going?
If you would like to know more about this topic, please contact us on danieln@merxmarketing.co.uk
Sources: mediasportif, CB News, Foot Mercato, TechTimes.
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Written by Oliver Nikolla-Casado, International Markets Reporter at Marketing Minute
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