All Marketing knowledge

Tubi's biggest-ever campaign, 'Find Any Feeling for Free' by Mischief @ No Fixed Address, leans on Y2K nostalgia to sell its free library as the cure for anyone chasing a feeling.

Channel 4 has confirmed around 340 redundancies — roughly 28% of staff — in its biggest-ever restructure, as CEO Priya Dogra accelerates a streaming-first strategy.

Disney+ added 1.1 million UK homes in Q2 2026 as its Sky partnership bundled the ad tier into eligible packages — a distribution story that quietly built premium ad reach.

A structural shift in French streaming: Disney+ lands M6's biggest shows, reshaping where French audiences — and ad money — go.

CMA Media has launched RMC+, a social-first streaming platform replacing RMC BFM Play, as the French group accelerates into on-demand and short-form video.

ARD Media and DAZN are jointly selling the Saturday Bundesliga conference across radio and streaming — a first-of-its-kind public-private ad tie-up.

New Kolsquare data crowns Byilhann France's most-watched Twitch creator with 18 million viewing hours — and signals Twitch is now a general-entertainment channel, not just gaming.

Car brand Cupra and fragrance house Rabanne are sponsoring season 5 of Netflix's French rap show 'Nouvelle École' with bespoke activations — a first for the format.

A new Attest study finds only 35% of Brits actually watch a non-skippable ad as intended — a warning for advertisers paying a premium for forced inventory.

France's back-to-school 'mercato' reshapes on-air talent across its biggest news and entertainment brands, led by Léa Salamé leaving France 2's flagship 8pm news.

YouTube has rolled out a suite of Connected TV upgrades — most notably a Playlist-to-Shows feature that turns creator playlists into episodic TV-style Shows — as the platform tightens its grip on the living room.

After acquiring Sky Deutschland, RTL is restructuring its football portfolio across pay and free-to-air — reshaping Germany’s sports-media landscape and its ad and subscription inventory.

LFP Media has relaunched Ligue1+ as ‘the French football platform’ with more matches, a free Sunday magazine and YouTube clip rights — rebuilding a paying audience after the DAZN collapse.

Roku has added ‘Fairground AI Creator TV’, a 24/7 free channel of entirely AI-generated shows interrupted only by AI-generated commercials — and it drew instant ‘AI slop’ pushback.

Twitch has appointed former Google executive Christine Cassis as its global chief marketing officer — a hire that signals a harder push for advertisers and mainstream reach.

From the 2026/27 season, DAZN and Disney+ will broadcast Spain's La Liga in France, ending beIN Sports' 14-year hold — and marking Disney+'s arrival in French live sport.

Urban Outfitters has debuted 'All Together Now', its first-ever back-to-campus brand commercial and first connected-TV spot, featuring a real HBCU marching band.

Disney has sold out every Super Bowl LXI ad six months early, closing its 2026-27 upfront with 58 brands across 34 categories, nine of them first-time Super Bowl advertisers.

TF1's H1 2026 results show its streaming platform TF1+ doing the heavy lifting: ad revenue up 19% and 44 million monthly streamers, offsetting soft linear TV. Here's the European broadcaster blueprint.

Roku's Q2 2026 revenue jumped 22% to $1.35bn and net income hit $164m, powered by its advertising-led Platform segment. Here's what the CTV leader's numbers mean for marketers.