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Marketing Minute
Connected TV & Streaming Advertising: The UK Guide (Updated Weekly)
A continuously updated guide to connected TV and streaming advertising in the UK — Netflix, broadcaster VOD, self-serve TV and the deals reshaping the living-room screen — with all our coverage.
6 days ago2 min read
Netflix's ad business accelerates as Q2 revenue hits $12.6bn
Netflix posted $12.6bn in second-quarter revenue and reaffirmed that its advertising business is on track to roughly double this year, cementing streaming's place in the media plan.
6 days ago2 min read
Comcast's Universal Ads lands in the UK with ITV, Channel 4 and Sky
Comcast's self-serve Universal Ads platform has launched in the UK with Channel 4, ITV and Sky on board, promising to open premium TV and streaming advertising to small and medium-sized businesses.
6 days ago2 min read
Fox to buy Roku in $22bn deal that reshapes connected TV
A blockbuster acquisition brings two major ad-supported streaming platforms under one roof — and signals where CTV ad budgets are heading.
Jul 203 min read
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