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Streaming took 48.7% of US national TV ad spend in Q3 2026, inches from overtaking linear - but it is still buying far fewer eyeballs per dollar.

Netflix has trimmed its 2026 ad-revenue target to $2.7bn and admitted it is behind on ads and viewing hours. What streaming's reset means for advertisers.

An autumn forecast from German industry body Vaunet shows streaming revenue overtaking linear TV and radio for the first time, with just four platforms taking nearly three-quarters of video-streaming ad money.

Netflix posted 12% revenue growth in Q3 2026, its slowest in three years, and told investors it is 'not satisfied' as advertising revenue surged roughly 80% but still missed internal targets.

Premium streaming inventory used to mean big budgets and a media agency. M6 is handing the keys to small businesses for a four-figure sum.

Television advertising isn't shrinking so much as migrating. Here is how to think about Connected TV, and a decision framework for when it beats a linear buy.

The brewer wants choosing a pub to feel as effortless as picking your next box-set binge — and it is betting free pints will get you off the sofa.

Netflix held its first upfront in France, promising advertisers more effective, attention-led advertising as it chases a multi-billion ad business. Here's what it signals.

Esome launches a self-booking platform letting small businesses run ads on Netflix, Prime Video and Joyn from a budget of just 3,000 euros.

Canal+ and BETC pitch the broadcaster as the 'super-aggregator' that ends subscription overload, in a national campaign built for 750 million contacts.

Wendy's becomes the first brand to sponsor Peacock's new in-app Bravo fan experience, betting on superfans and personalised feeds.

Channel 4 Sales launches Instant Re4ch to make buying across its streaming and broadcast estate faster and more automated.

Super Bowl LXI will stream to every US Disney+ subscriber in February 2027 — a first — alongside ESPN's debut broadcast and ABC, widening reach for advertisers.

France's media regulator Arcom has opened a call for candidates for six national DTT (TNT) frequencies whose licences expire in 2027, setting up a rare reshuffle of the country's free-to-air TV landscape.

The Television Academy is moving the Primetime Emmy Awards from broadcast TV to Amazon's Prime Video in a six-year deal starting 2027, a landmark shift of a tentpole live event to streaming.

Canal+ is rolling out a free, advertising-funded sports offer, opening premium-adjacent sports content to a mass audience and a new pool of advertisers.

TL;DR: UK small businesses can advertise on Spotify through Spotify Ads Manager — the self-serve platform formerly called Ad Studio — with audio and video campaigns starting from just £250. You pay on a CPM basis (cost per 1,000 impressions) and can target by age, location, interests, device and even the genres and playlists people listen to. Spotify will even produce your audio ad for free, so you don’t need a studio to get on air. Why Spotify deserves a slice of your budget

France Télévisions says its franceinfo YouTube channel hit 110 million views in September, about eight times a year earlier.

To promote its French series 'Surveillant!', Disney+ turned the show into a rap track with Naza and Gradur, an influence-led activation by Monks Paris aimed at a young, music-first audience.

Canal+ has told French subscribers it would be forced to raise prices if the 2027 budget doubles pay-TV VAT from 10% to 20%.