One Month of ChatGPT Ads in France: Gamned's First Results
Updated: 6 days ago
TL;DR: French trading desk Gamned has shared results one month into running ChatGPT advertising campaigns in France, reporting unusually low entry pricing of around €9–12 CPM — one of the first real French read-outs on conversational-AI ad inventory.
One of the first real French performance read-outs on advertising inside ChatGPT has arrived. Gamned, the trading desk of French group Biggie, has shared results a month after running ChatGPT advertising campaigns in France, accessing inventory via StackAdapt after being left off OpenAI's initial partner list.
The numbers
Gamned reported unusually low entry pricing of roughly €9–12 CPM — against an OpenAI benchmark of €15–50 — and around €1 CPC, with competitive verticals rising about 50% within three weeks as more advertisers entered.
Around ten clients across insurance, finance, recruitment and alarms tested it, but it still represents at most 1–1.5% of their multichannel budgets. This is a probe, not a channel shift.
Marketing Minute's read
Early, low pricing in a new channel is the classic land-grab window: inventory is cheap because demand hasn't arrived, and the 50% rise in competitive verticals shows how fast that window can close. First movers get the arbitrage; latecomers pay the clearing price.
But a channel at 1–1.5% of budget is a test, not a strategy. The real question — can conversational-AI ads disrupt search-style intent capture? — is still unanswered. Treat these numbers as a signal to experiment, not a reason to reallocate.
What marketers should do
If your category is relevant, run a small, measured ChatGPT Ads test now while pricing is soft — but with clear conversion goals and a modest budget. Watch the CPM trend: if it keeps climbing, the early-mover advantage is real; if it plateaus, you've learned cheaply either way.
Quick FAQ
How much do ChatGPT Ads cost in France?
Gamned reported entry pricing of around €9–12 CPM and roughly €1 CPC after one month, below OpenAI's €15–50 benchmark, though competitive verticals rose ~50% within three weeks.
Should brands shift budget into ChatGPT Ads?
Not yet — at 1–1.5% of budget it's a test, not a channel. Run a small measured experiment while pricing is soft, with clear conversion goals, rather than reallocating.
Cheap inventory in a new channel is a window, not a gift — the 50% rise in three weeks shows how fast it closes. First movers get the arbitrage; everyone else pays the clearing price. Test ChatGPT Ads now with a small budget and clear goals, but don't confuse an experiment with a strategy. — Daniel Nikolla, Founder of Merx Marketing
ChatGPT Ads' low entry pricing is an early-mover window — test small and measured now, but it's not yet a channel to reallocate budget into.
Are you experimenting in emerging ad channels while they're cheap, or waiting until the pricing advantage is gone?
If you would like to know more about this topic, please contact us on danieln@merxmarketing.co.uk
Sources: La Réclame, Minted (mntd.fr).
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Written by Daniel Nikolla, Founder of Merx Marketing Ltd and Marketing Minute
