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NBC News has named Taboola the exclusive reseller of all its programmatic display inventory — Taboola’s biggest move yet beyond native into open-web display.

Media firm Weischer has taken a stake in Lüneburg AI market-research startup Erason to cut ad waste (Streuverlust). Why targeting precision is the new battleground.

Payback created an FMCG new-business role and hired ex-Bertelsmann's Maximilian Aigner — Germany's loyalty platforms staffing up to compete in retail media.

Walmart Connect added negative-keyword controls for Sponsored Products, narrowing the retail-media gap with Amazon Ads. What advertisers should do now.

Perplexity blocked Time's AI-agent ads as 'deceptive', an early flashpoint over advertising in the agentic web — and a warning about platform-controlled trust scores.

Roku's Q2 2026 revenue jumped 22% to $1.35bn and net income hit $164m, powered by its advertising-led Platform segment. Here's what the CTV leader's numbers mean for marketers.

Criteo's Q2 2026 revenue fell 11% to $428m and it cut guidance again as retail-media revenue dropped 21%. Why the category's French pioneer is stalling — and the lesson for brands.

AppLovin's Q2 2026 revenue jumped 53% to a record $1.92bn — yet the stock fell ~20%. Inside the guidance miss, its e-commerce ad pivot, and what DTC marketers should do.

The Trade Desk's shares fell ~22% after Q2 2026 revenue of $715.1m missed forecasts. Why the open web's biggest independent DSP wobbling matters — and what advertisers should do.

Nielsen is taking ad-verification giant DoubleVerify private for about $2.15bn. Inside the deal, why measurement is consolidating, and what brands should do about vendor independence.

Valiuz signs France's five major broadcast ad houses, becoming the first retail-data provider across French TV — bringing shopper-level targeting and sales measurement to television.

French-founded adtech firm Teads sues Google, claiming anti-competitive conduct cost it about 6.88 trillion ad impressions — a private damages claim following regulators' monopoly findings.

Ad-tech platform StackAdapt launched in-platform Economic Impact Measurement, connecting ad exposure to roughly $4 trillion in US consumer card-transaction data.

Spotify crossed 300M Premium subscribers and revealed its automated sales channel now makes up nearly 40% of ad-supported revenue — a big shift in how brands buy audio.

Deliveroo's most-viewed screen — the Order Tracker — is now buyable programmatically through Google Ad Manager, opening one of retail media's highest-attention placements to the open market.

Amazon's advertising revenue climbed about 26% to $19.8bn in Q2 2026, with live-sports inventory selling out — cementing retail media and Prime Video as the industry's third ad giant.

Asda is adopting Amazon’s Retail Ad Service across its online grocery and George platforms — the first UK retailer to do so — as the retail-media land grab intensifies.

Apple has updated its Advertising Services Terms, effective 28 July 2026, replacing wording that limited placements to its own apps and devices with language covering other platforms and web pages — the clearest sign yet that Apple Ads could go off-platform.

Nielsen's new Ad Intel AI turns fragmented competitive ad data into a conversational, real-time engine — and its Model Context Protocol integration hints at where media intelligence is heading.

Amazon has added News UK's Octave inventory — talkSPORT, Times Radio, Virgin Radio and more — to its demand-side platform, its fourth audio deal in 25 days as it chases an under-bought channel.