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Marketing Minute


Condé Nast CEO Roger Lynch Exits to Run Mattel
Roger Lynch is stepping down as CEO of Condé Nast to lead toymaker Mattel, succeeding Ynon Kreiz, in a notable media-and-brand executive shuffle.
Oct 22 min read


Arena Media Lands the Lionsgate UK Media Account
Arena Media has won all UK & Ireland media planning and buying for film studio Lionsgate after a competitive pitch, a visible entertainment-sector win for Havas.
Oct 22 min read


GMX Gets Its First New Logo in Over 20 Years in a Full Rebrand
German email and cloud provider GMX has unveiled its first logo overhaul in more than 20 years, part of a United Internet rebrand that aims to sharpen its appeal as an advertising medium.
Oct 13 min read


WPP Media Names Laura Ryan as Chief Media Officer
WPP Media has appointed Laura Ryan, previously global CEO of IPG's Orion Worldwide, as its new chief media officer overseeing global investment and partnerships.
Sep 303 min read


ARD Media Lets Advertisers Build Their Own National Radio Packages
Public-broadcaster sales house ARD Media has launched 'Flex-Kombi', letting advertisers assemble their own national radio buys by audience, region and budget for the first time.
Sep 293 min read


Mediaplus UK Hires Anna Palmer to Lead a New Comms Planning Division
Mediaplus UK has appointed Anna Palmer as Head of Comms Planning & Strategy to lead a newly created division, part of its post-rebrand London expansion.
Sep 293 min read


Dave & Buster's Hands GUT and Mediaplus Its Turnaround Brief
After 13 straight quarters of falling sales, Dave & Buster's names GUT as creative AOR and Mediaplus as media AOR to drive its growth marketing turnaround.
Sep 282 min read


Three in Four Advertisers Plan to Overhaul How They Pay Their Agencies
A WFA and MediaSense study finds 75% of advertisers expect to change how they pay agencies within three years, shifting from time to outcomes.
Sep 283 min read


ARD Media Launches 'Audionited,' One-Price Programmatic Audio Booking
ARD Media has unveiled 'Audionited,' bundling linear radio and digital audio into a single programmatic booking with one CPM — a structural simplification of German audio buying.
Sep 252 min read


Wellpass (ex-Gymlib) Hands Its Media Strategy to Agency Lift
Corporate wellness platform Wellpass, formerly Gymlib, has appointed EDG's media agency Lift to run its media strategy, betting on connected TV and sport podcasts to reach employers.
Sep 252 min read


Ouest-France to Cut 156 Jobs, 116 of Them in Its Newsrooms
France's biggest-selling daily, Ouest-France, has announced a restructuring plan to eliminate 156 positions, 116 of them editorial — a stark signal of the regional-press crisis.
Sep 252 min read


WARC: TV's Role as the Lead Channel in Top Campaigns Keeps Sliding
WARC's 'Health of Creativity' analysis finds TV's role as the lead channel in the world's top award-winning campaigns has fallen sharply over a decade.
Sep 252 min read


NatWest and Waitrose Become Founding Partners of 'The Amol Rajan Connection'
Broadcaster Amol Rajan's new media platform has landed Waitrose and NatWest as founding partners — the latest sign of big brands underwriting journalist-led content ventures.
Sep 252 min read


DoorDash Consolidates Global Media With WPP Across 40+ Markets
DoorDash has named WPP Media its first global media partner across 40-plus markets, pulling brands like Deliveroo and Wolt into one consolidated account — a major win for WPP.
Sep 243 min read


Accenture Song Signals US Media Ambitions With Melissa Fein Hire
Accenture Song has hired Melissa Fein to scale its US media business — a hire that puts the consulting-owned agency squarely on the turf of the traditional media holding companies.
Sep 243 min read


LCP and Public Sénat Renew Their Ad Sales Deal With FranceTV Publicité
France's two parliamentary channels, LCP and Public Sénat, have renewed their advertising sales mandate with FranceTV Publicité — a quiet but telling vote for scaled, trusted ad sales.
Sep 242 min read


Canal+ Brand Solutions Turns an Ad Break Into a Gift for Medical Research
Canal+ Brand Solutions donates a shared 'solidarity advertising screen' to the Fondation pour la Recherche Médicale, with EDF, Intermarché, MAIF and Unibet co-funding — a lesson in structural, not performative, purpose.
Sep 233 min read


German Court Forces Berlin Transit to Keep Running Nius Ads
A Berlin court says transit operator BVG must keep running Nius ads it tried to pull. Why the ruling is a brand-safety and acceptance-policy wake-up call for out-of-home media.
Sep 233 min read


Paramount Settles With 12 States, Clearing the Path for Its Warner Bros. Discovery Deal
Paramount Skydance settles a 12-state antitrust suit with output, US-production and editorial concessions — clearing its ~$110bn Warner Bros. Discovery deal. What consolidation means for advertisers.
Sep 233 min read


Seven.One Signs Criteo and Kleinanzeigen to Target TV
German broadcaster Seven.One Media is partnering with Criteo and Kleinanzeigen on new data deals designed to make its TV advertising more addressable and measurable.
Sep 222 min read
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