Arena Media Lands the Lionsgate UK Media Account
Updated: 6 days ago
TL;DR: Arena Media has won all UK & Ireland media planning and buying for film studio Lionsgate after a competitive pitch, a visible entertainment-sector win for Havas Media Network.
Havas has a fresh entertainment-sector win to show for the autumn pitch season. Arena Media, part of Havas Media Network, has won all UK & Ireland media planning and buying for film studio Lionsgate.
The win
The brief spans TV, out-of-home, cinema, digital video, social and search for upcoming releases. It was awarded following a competitive pitch run by The Aperto Partnership, with the account value undisclosed.
It is a clean, full-funnel media mandate tied to a studio's release calendar — the kind of data-led brief agencies prize.
Marketing Minute's read
Studio accounts are among the most demanding media briefs going: each release is effectively a product launch with a fixed, unmovable date and a short window to build awareness and opening-weekend demand. That rhythm rewards agencies that can plan precisely and buy flexibly.
For Havas, the visible win matters beyond the revenue — entertainment is a category where creative media thinking is on show, and a studio relationship is a strong reference for future pitches.
What marketers should take from it
The lesson travels beyond film. Any business with time-boxed launches — product drops, events, seasonal peaks — needs a media partner built for cadence and agility, not just annual planning. Judge media agencies on how they handle your calendar's pressure points.
Quick FAQ
Who won the Lionsgate UK media account?
Arena Media, part of Havas Media Network, after a competitive pitch run by The Aperto Partnership, covering TV, OOH, cinema, digital video, social and search.
Why are studio media accounts prized?
Each film release is a product launch with a fixed date and a short window, rewarding agencies that plan precisely and buy flexibly — strong credentials for future pitches.
A studio account is a run of product launches with immovable dates and no second chances. Winning Lionsgate says Arena can plan with precision and buy with agility under real pressure. That capability — cadence, not just annual planning — is what any launch-driven brand should look for. — Daniel Nikolla, Founder of Merx Marketing
Launch-driven businesses need a media partner built for cadence and agility — judge agencies on how they handle your calendar's pressure points.
Does your media partner plan for your calendar's peaks, or just for the year as a whole?
If you would like to know more about this topic, please contact us on danieln@merxmarketing.co.uk
Sources: DecisionMarketing, Campaign UK.
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Written by Daniel Nikolla, Founder of Merx Marketing Ltd and Marketing Minute
