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Marketing Minute


Galeria Files for Its Fourth Insolvency in Six Years as Autumn Sales Collapse
Galeria, Germany's last nationwide department-store chain, has filed for its fourth insolvency since 2020 after summer and autumn sales collapsed despite a profitable 2025.
Oct 53 min read


Kantar X-Rays Amazon Search Advertisers in France
Kantar Media has launched a retail-media-search monitoring tool and published an analysis of Amazon Search advertisers in France, with striking data on pure-play brands.
Oct 22 min read


Google Shopping Ads & Merchant Center: A UK Beginner's Guide
Google Shopping ads are the product listings — image, price and shop name — that sit at the top of Google. They don't run on keywords: they're powered by a product feed you manage in Google Merchant Center. Get the feed right, switch on the free listings, then run a Standard Shopping or Performance Max campaign to buy extra visibility. What Google Shopping ads actually are Those tidy product boxes at the top of a Google search — a photo, a price, your shop name, sometimes a s
Oct 15 min read


Payback Turns Its App Into a Shopping Marketplace With 'Payback Produkte'
Germany's Payback has launched 'Payback Produkte', an in-app marketplace selling thousands of items, as the loyalty giant with 35 million users evolves from points scheme to commerce platform.
Oct 13 min read


The Very Group Hires Ex-Frasers CMO Beckie Crane-Stanion as Marketing Director
Former Frasers Group CMO Beckie Crane-Stanion joins The Very Group as marketing director, taking charge of brand, marketing and in-house agency HelloStudio.
Oct 13 min read


Best Buy Ads Pushes Deeper Into CTV and Commerce Media
Best Buy Ads is launching CTV inventory, multi-touch attribution and AI tools, positioning itself as 'the next generation of commerce TV'.
Sep 303 min read


Brooklinen Goes In-House for Its First Celebrity-Led Campaign
DTC bedding brand Brooklinen produced its first celebrity-led and largest-ever campaign, 'Best. Sheets. Ever.', entirely in-house, timed to SNL and the NBA season.
Sep 293 min read


Adobe Forecasts a Record $275.1B US Online Holiday Season
Adobe projects US online holiday sales will hit a record $275.1 billion this November–December, up 6.7% year on year despite consumer strain.
Sep 293 min read


48% of French Teens Have Already Bought Something Through AI
A new study finds 48% of French 13-18 year-olds have used AI to make a purchase directly — a sign agentic shopping is arriving faster than brands expect.
Sep 282 min read


Broken Loyalty Schemes Are Costing UK Retailers £807m a Year
A HyperFinity study finds underperforming loyalty schemes cost the UK's leading retailers nearly £807m a year through redemption friction, value erosion and app failures.
Sep 282 min read


Capri Sun Tests a Grown-Up 'Big Pouch' in Walmart Daily Drops
Kraft Heinz's Capri Sun launched a supersized, refillable 'Big Pouch' in a limited Walmart drop aimed at nostalgic adults — a scarcity-led test-and-learn.
Sep 252 min read


Cash Express Struts Into E-Commerce With a Just Happiness Catwalk
Secondhand chain Cash Express is launching its online marketplace with a fashion-show stunt from agency Just Happiness — turning pre-owned goods into a catwalk-worthy statement.
Sep 243 min read


Instacart Enlists Shrek and Scooby-Doo for Its AI Push
Instacart is using nostalgic icons like Shrek and Scooby-Doo to market its Clementine AI meal-planning assistant, wrapping unfamiliar technology in the warmth of childhood favourites.
Sep 222 min read


DTC Brands Rebuild Their Playbooks Around Retailers
Direct-to-consumer brands that once bypassed stores are now fighting for shelf space at major chains, rewriting their marketing playbooks around retail as customer-acquisition costs bite.
Sep 222 min read


Rewe Opens Its In-Store Checkout Data to Advertisers Via The Trade Desk
Rewe is expanding its retail-media partnership with The Trade Desk so that purchase-based audiences from its physical stores now supplement its existing online data.
Sep 182 min read


Lowe's Hands CMO Jen Wilson Digital Commerce as the CMO Role Keeps Expanding
Lowe's has added Lowes.com and its Marketplace to CMO Jen Wilson's portfolio, folding e-commerce into a role already spanning marketing, retail media, loyalty and personalization.
Sep 182 min read


Next Credits 'Acceleration of Marketing' as Digital Spend Jumps 56% and Profit Rises
Next lifted full-year profit guidance to £1.255bn after H1 sales rose 9%, with CEO Lord Wolfson crediting a 56% surge in digital marketing spend that still clears the retailer's returns hurdle.
Sep 183 min read


Howl Sells Its Creator Division to Taboola's Connexity
Affiliate platform Howl has sold its creator division to Taboola's Connexity, refocusing on publisher relationships amid the creator economy's payment and profitability pressures.
Sep 153 min read


Walmart Eyes CTV, AI Agents and Self-Service to Supersize Its Ad Business
Walmart is building a full-stack ad platform on its stores and TVs - CTV, an AI shopping agent and self-service. Why brands should treat it as a media platform.
Sep 143 min read


Snapchat Arms Advertisers With a Holiday 'Commerce Power Pack'
Snap is putting AI-recommended shoppable ads into private Chat for the holidays. A real performance opportunity - if brands respect messaging as personal space.
Sep 143 min read
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