All Marketing knowledge

NGO Action contre la Faim and agency La Chose use trivial everyday food debates to argue that access to dignified food is a fundamental right.

People's Pension has launched 'Famously Fair', its first-ever national TV campaign, casting comedian Joe Wilkinson as a 'Fairy Godmother' in a rigged 'unfairground' — created with agency Bountiful Cow.

Agency thjnk has successfully defended the account of Hanover utility Enercity in a competitive pitch, remaining its lead creative agency.

Kai Strehler is rejoining Deutsche Bahn to lead its social media, a role he previously held, at one of Germany's most-watched corporate accounts.

Car-rental brand Sixt and Jung von Matt produced a same-day reactive ad mocking a running German political scandal — a textbook newsjacking play.

Health insurer AOK has launched a national umbrella-brand campaign by Scholz & Friends personifying everyday worries as unwelcome bedroom roommates.

French packaging eco-organisation Citeo has launched 'La vie après le tri', a 360° campaign via agency Belle showing what actually happens to packaging after it is sorted.

Yoplait's Perle de Lait yoghurt brand has unveiled a new sensorial campaign by agency Raymonde, treating a single spoonful as a mood-shifting moment.

Two senior BBDO New York leaders are departing, with FCB hiring both — a clean signal of senior-talent churn among the big US creative shops.

The Ad Council and Sesame Workshop have launched a PSA campaign spotlighting maternal mental health, extending the 'Love, Your Mind' platform with beloved IP.

Telehealth brand Ro has cast Megan Fox in a provocative, tongue-in-cheek campaign for its Ro Sparks men's-health treatment, leaning on shock-value celebrity casting.

Smyths Toys has launched its Christmas campaign early via Droga5 Dublin, turning its catalogue into a child's best friend built from around 700 toys across eight countries.

Fitted-furniture brand Sharps has launched 'It's What's Inside That Counts' via Neverland, betting distinctive brand-building beats discounting in a soft big-ticket market.

KFC UK and Mother have extended 'Believe in Chicken' into a 30-minute game show, 'Don't Crack', betting that owned entertainment can earn attention conventional ads can't.

France's Assurance Maladie has launched a multi-channel campaign by agency Les Présidents urging people to monitor their blood pressure, under the line 'Your blood pressure deserves your full attention'.

Hamburg agency KNSK has rolled out an international 'Perfect Match' campaign for German pet-food maker Josera, using a visual trick to build its credibility in cat food.

Germany's federal road-safety campaign 'Runter vom Gas' returns with motorway posters using children's drawings instead of shock imagery, after the public voted for the gentler route.

The Merx Method — our five-step framework for building a brand people actually remember, recommend and return to, whatever your size or budget.

Lidl celebrates a 10th fresh-produce award with a royal-themed 'Frischekönig' campaign featuring Riton — and a cheeky jab at rival Rewe.

Mars puts its M&M's spokescandies inside classic film and TV genres — from telenovela to sitcom — in a new 'Screentime' campaign built for shareability.