All Marketing knowledge

Bliss is an Albanian-Finnish startup building culturally intelligent mental-health support. Led by Jona Doda, it now spans 20+ countries, 30+ languages and 70+ therapists.

EasyPay is Albania's leading e-money institution: founded in 2010 by Lindita Shomo, with 100+ services, 580+ agents, 26M+ transactions and Ria Money Transfer remittances.

A HyperFinity study of 2,000 UK shoppers finds loyalty schemes leaving people cold — 52% less loyal than three years ago — with AI personalisation cited as the fix.

Selfridges created a 'head of product and data' role uniting digital, CRM, tech and data, hiring Holland & Barrett's Simon Wallbank — a premium-retail bet on personalisation.

Old Spice's 'Fallidudes' and Native's snarky PSL send-off turned pumpkin spice into a fall marketing battleground — how CPG brands manufacture cultural moments.

P&G's Always Discreet teams up with NFL players' mothers to tackle the stigma around bladder leaks, using football's biggest stage to normalise a common condition.

Gap's fall 2026 denim campaign enlists 'Obsession' breakout Inde Navarrette alongside musician Malcolm Todd, extending its culture-led marketing revival.

New Epsilon research forecasts £17.9bn of UK consumer spend across Black Friday and the Christmas sales — but nearly three-quarters of shoppers plan to cut back on non-essentials.

Lactalis UK & Ireland puts £1.2m behind a reprised Seriously Spreadable TV ad. Marketing Minute on why consistency and share of voice beat novelty in FMCG.

Heinz has turned an online argument about how much ketchup is too much into the Love Lid, a limited-edition cap with Like, Love and Crazy Love settings, a masterclass in packaging-as-media.

French cinemas drew 17.53m admissions in July 2026 — up 22.6% year on year and near pre-Covid levels — powered by Nolan's 'The Odyssey' and 'Spider-Man: Brand New Day'.

Aldi Nord is leaning on cute animal and football memes — made with Accenture Song — to own its price-leader image without a single nagging discount ad. Here's why the meme play works.

Ipsos bounced back in H1 2026 after a weak start to the year: Q2 revenue rose 4.9% to €615.2m with 3% organic growth, powered by its AI-led transformation. Here's the read for marketers.

Zalando's Q2 2026 GMV rose 20.7% but the growth was flattered by its About You acquisition, and a trimmed outlook sent shares down ~16%. Why its real story is retail media.

French glass-jar brand Le Parfait has launched a summer TV campaign built on passing homemade cooking down across generations.

Mintel says UK consumers are rejecting over-automated experiences and prioritising human connection — a warning for brands leaning too hard on AI at the expense of the personal.

The GfK Consumer Confidence Index rose 6 points to -17 in July 2026, its biggest monthly jump since November 2023, with every sub-measure improving. Why the Major Purchase Index is the number marketers should watch.

Online shopping reached 29.4% of all UK retail spending in June 2026 — the highest since April 2021 — as online values jumped 14.4%. E-commerce is re-accelerating, and budgets should follow.

The AA has tied up with Sony's Spider-Man: Brand New Day for a summer campaign by The Gate — a partnership that works because both brands genuinely share one idea: rescue.

The CBI's July 2026 survey shows UK retail sales falling at their slowest pace in six months. A 'least-bad' market is the hardest to plan for — here's how retail marketers should respond.