All Marketing knowledge

Domino's has launched 'the Domino', a personal pizza shaped like its own logo, and a $1m 'Is the Domino Worthy?' stunt that pays customers to ditch the burger chains.

Hershey has made chart-topping pop group KATSEYE the face of its new Crème Bars — a 1 September launch built to win Gen Z with 'accessible premium' indulgence.

A €1m raise and a cap table full of famous names is Joony's route into Germany's drinks aisle. We weigh the upside of borrowed attention against the brutal reality of retail.

Old Navy's Cardi B 'Most Wanted Denim' push is the most-viewed campaign in the brand's history, treating $22 jeans like a luxury drop.

Hovis is spending £4m to reassert itself as a British bread icon — its first big campaign since Associated British Foods bought it in a reported £75m deal.

As the burger market obsesses over smaller, flatter smashburgers, McDonald's Germany is going the other way — reviving its oversized 'Der M' with the tagline 'Dein Hunger braucht's BIG'.

Aldi Süd's 'Günstig ohne Bonus-App' campaign mocks the loyalty-app discounts of Rewe, Lidl and Edeka — and Lidl has hit back with a comedy spot, in a price-positioning battle experts say Lidl is winning.

Behr found 40% of DIYers abandon painting projects over colour indecision — so it built an AI colour agent, ChatHue, with Google Cloud to sell confidence instead of paint.

Starbucks brought Martha Stewart and actor Belmont Cameli into a social-first campaign that owns the Pumpkin Spice Latte's 'basic' reputation — and racked up 10 million-plus Instagram views in days.

Burger King UK stripped a drive-thru down to one item for National Burger Day — a stunt built on research showing 36% of Brits suffer regular decision fatigue.

Médiamétrie's July 2026 data shows nearly 56.2m French people online — 96% of the population — averaging 3h22 a day, with weather apps surging to 33m during a heatwave.

TF1 group calibrated its 2026-27 TF1 and LCI schedules around the run-up to France's 2027 presidential election, anchoring its autumn ad inventory in news and debate.

France's cécifoot team won the Euros and France Télévisions turned it into an audience hit — 3.8m for the final, 9m cumulative and 30m+ social video views.

The GfK barometer shows UK shoppers at their most confident in two years, with appetite for big purchases at a near-four-year high — a green light for festive marketers.

Kimberly-Clark's Kotex is riding the viral 'Bama Rush' moment, distributing nearly a million products to sororities and turning bid-card posts into a sweepstakes.

Sticker brand Sticki Rolls turned a billion YouTube views into a NYC pop-up drawing nearly 1,000 guests and a 130% search jump — a Gen Alpha content-to-retail flywheel.

CreatorIQ's State of Creators report finds brand suitability has overtaken performance as the top factor in influencer deals — yet 67% of creators earn under $10,000 a year.

Lufthansa and Serviceplan Munich turned in-flight etiquette debates — armrest rights, clapping on landing — into a limited 'Travel Etiquette Collection' of merch.

1990s French fashion brand Jennyfer, which went into liquidation in 2025, is back on shelves through Vib's stores — a test of reviving a bankrupt heritage brand via a host retailer.

Intermarché and agency Romance added four absurdist new films to their long-running 'life shouldn't cost this much' saga, treating everyday groceries as luxury goods.