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Fresh trade analysis shows wellness brands — from powder pioneer AG1 to fast-growing Grüns — battling for retail shelf space as gummy supplements boom and get marketed 'like skincare'.

Prenetics-owned wellness brand IM8 has signed actress Lily Collins as global ambassador and equity-holding partner — extending the shift from paid endorsements to shareholder deals.

JCPenney has launched a comedic campaign parodying wellness retreats to 'cure' shoppers of bad off-price habits, reframing value and taking a direct swing at treasure-hunt chains.

Eli Lilly has taken its obesity-drug marketing to national TV, spotlighting a Medicare program that offers GLP-1 medicines for $50/month to eligible seniors.

Wendy's has named former McDonald's US marketing chief Tariq Hassan to a newly created chief marketing and customer growth officer role after six straight quarters of sales declines.

Liquid Death and Jason Kelce's Garage Beer launched a satirical 'We Want Your Pee' campaign urging Americans to save urine to 'cool' AI data centers — a culture-jack built for earned media.

YouGov and the SZ Institute have named La Roche-Posay Germany’s 2026 quality champion for the first time, scoring 91.6 to Manufactum’s 90.4.

Health Equals’ new ‘Shelf Life’ campaign by 23red dramatises the UK’s life-expectancy gap using supermarket-style price tags — cause-led creative built on retail visual language.

Dr. Oetker is sending a branded foodtruck to festivals and city events to serve fresh Suprema pizza — building taste-memory that later converts in the freezer aisle.

Agency häppy has given Vilsa’s flavoured-water line H2Obst a bolder packaging and identity refresh, using stronger colour and typography to win the shelf.

A Verivox survey finds European PayPal rival Wero is still a mystery to most Germans two years after launch — 61% can’t correctly identify it and just 7% have used it.

As wildfires spread across the Gironde and Aude, brands from TotalEnergies to Tesla, Decathlon and La Banque Postale stepped in with practical help — a live test of brand solidarity.

LFP Media has relaunched Ligue1+ as ‘the French football platform’ with more matches, a free Sunday magazine and YouTube clip rights — rebuilding a paying audience after the DAZN collapse.

LVMH-owned daily Le Parisien reported a record €71.3m net loss for 2025, nearly double the prior year, as print sales fall below 25,000 copies a day.

Kolsquare’s H1 2026 ranking crowns Disneyland Paris France’s most influential travel brand on both Instagram and TikTok, out-performing airlines and luxury hotels on earned media.

Shoe Station Group has appointed Tracy Dick as CMO across its Shoe Carnival and Shoe Station banners, consolidating marketing under one leader after a corporate rebrand.

Under Armour and Dwayne Johnson have ended their roughly decade-long partnership as the brand undertakes a marketing reset, with Johnson taking full control of Project Rock.

Chipotle’s ‘The Salish Matter Order’ builds a digital-only menu item and sweepstakes around a teen creator — its latest bet on reaching Gen Alpha through creators, not celebrities.

Mars-owned Dolmio revives its famous puppet family for its 40th anniversary in its most ambitious campaign in over a decade — a bet on distinctive brand assets.

Patoko is Albania's first super app: rides, home services, bookings and rewards, led by Arbër Kadia. 194,000 users in 2024, backed by Kevin Sekniqi's K4S6 fund, now eyeing the US and Europe.