All Marketing knowledge

Omnicom posted its strongest quarter since absorbing Interpublic, with growth led by media and the US while creative lagged. What it signals for marketers.

Netflix has trimmed its 2026 ad-revenue target to $2.7bn and admitted it is behind on ads and viewing hours. What streaming's reset means for advertisers.

Does 'brand love' actually drive sales, or is it a comforting myth? A Marketing Minute analysis of what emotion really buys in 2026.

Little Moons marketing chief Ross Farquhar is leaving after six years of viral TikTok-fuelled growth. What his exit signals for challenger food brands.

Legal-AI firm Legora says a Jude Law-fronted brand campaign helped it scale fast by prioritising brand over product. The B2B marketing lesson.

Lovehoney is pushing sexual wellness into mainstream retail, treating intimacy products like any other wellbeing category. The branding lesson for marketers.

WPP has opened an AI-powered production studio in East London, unifying thousands of creatives into one global content factory. What it means for marketers.

OpenAI's debut UK brand campaign for ChatGPT Voice, 'Get Stuff Done', trades sci-fi robotics for warm, human stories. What it signals for marketers.

TL;DR: Conversion rate optimisation (CRO) is the practice of getting more of your existing website visitors to take action — buy, enquire, book or sign up — without spending a penny more on ads. With the average online store converting under 3% of visitors, small improvements to speed, clarity and trust can lift your revenue from the traffic you already have. For most UK small businesses it is the cheapest growth lever there is. What is conversion rate optimisation? Your conv

Paid advertising has started appearing inside AI assistants like ChatGPT. Here is how it works, who is already testing it, and the practical moves businesses should make before the channel matures.

Advertising and marketing job listings in Germany have fallen by more than a third in two years, with the decline accelerating and a rising share of remaining ads demanding AI competence.

A Havas Prosumer report finds German Gen Z broadly open to brands in gaming, but on strict terms: add genuine value and reward performance rather than push merchandise, and expect tighter rules ahead.

An autumn forecast from German industry body Vaunet shows streaming revenue overtaking linear TV and radio for the first time, with just four platforms taking nearly three-quarters of video-streaming ad money.

Beauty retailer Douglas has consolidated media planning for all 20 of its European markets with Dentsu's Carat, extending an existing mandate and handing the holding company a notable win amid a fierce German new-business race.

Novo Nordisk signed Jurgen Klopp for a German disease-awareness campaign urging people to see a doctor, deliberately never naming Ozempic or Wegovy, a masterclass in marketing within strict regulatory limits.

Mercedes-Benz has hired agency creative Gun Aydemir into a newly created in-house Executive Creative Director role as it reviews its Team X agency setup, another data point in the agency-to-brand talent drain.

Klarna's Shower Thoughts is its first international brand campaign in over three years, produced entirely in-house and fronted in Germany by national-team striker Deniz Undav, signalling a decisive move away from agencies.

Hamburg retailer Otto has exposed roughly 19 million products to AI agents through a ChatGPT plugin and is testing ads inside the assistant, a flagship bet on so-called agentic commerce.

WPP Media has run Germany's first pilot ad campaigns inside ChatGPT for five major advertisers, calling early results promising while quietly admitting it still cannot prove what the ads actually sold.

For World Mental Health Day, L'Oreal's Lancome launched an international initiative on women's anxiety and depression, flipping the reflexive I'm fine into a prompt to open real conversations.