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TL;DR: Instacart is making its first-ever Super Bowl appearance at Super Bowl LXI with a star-studded, 'Avengers'-style cast of iconic grocery brand mascots, in a spot created by TBWA\Chiat\Day LA. A debut built on borrowed fame Rather than introduce itself from scratch, Instacart is renting the fame of the brands it delivers — assembling a line-up of instantly recognisable grocery mascots into one crossover spot. It is a smart shortcut: the app becomes the connective tissue

TL;DR: German electronics retailer Euronics has appointed a new agency for its online marketing after a pitch, ending its relationship with Jung von Matt — a sign of where retailers are shifting creative and media investment. What happened Euronics, one of Germany's largest electronics retail cooperatives, ran a pitch for its online-marketing account and has handed it to a new partner, moving the work away from Jung von Matt. Account switches like this rarely grab headlines,

Publicis has named Scott Hagedorn the first CEO of Marcel, its in-house AI platform, as the holding company positions it against off-the-shelf tools and builds AI agents for clients.

Global CMO Marcel Marcondes says the world's biggest brewer has shifted from being an advertiser to being a provider of experiences — and credits a culture of creative effectiveness for its growth.

Coca-Cola's long-overlooked Mr. Pibb is one of the fastest-growing soda brands of 2026, powered less by ad spend than by nostalgia and a new generation of fans.

Tito's Handmade Vodka marks three decades with 'A Moment of Gratitude', a four-film campaign from Arts & Letters that turns the brand's scrappy Austin origin story into a thank-you note.

Gap Inc.'s Banana Republic has launched a TikTok content series called 'The Agency' — a styling-led format designed to make the heritage label feel relevant to a new generation.

For the first time, the Lufthansa Group is marketing its umbrella brand directly to travellers, with a Mother-made campaign built on the line 'Greatness is a Group effort'.

While many brands chase novelty, Storck's Merci is leaning harder into the single idea it has owned since 1965 — saying thank you — with an emotional festive film from agency Pahnke.

German insurer Barmer ran a fully AI-generated multichannel campaign via BBDO - more creative variants on the same budget. What it means for marketing economics.

EU member states have agreed to cut cookie-consent banners under the Digital Omnibus. What the end of the pop-up means for marketers and data strategy.

Rügenwalder Mühle is launching a second brand, Endori, in a two-brand plant-based strategy. Why splitting a brand can win more of a category.

Mars Wrigley's Extra used a song on Spotify, built on Culture Next insight, to reconnect with Gen Z in Germany. Why audio and culture beat the hard sell.

Aldi's Halloween campaign turns rivals' loyalty apps into monsters, extending its 'cheap without a bonus app' attack. The positioning lesson for marketers.

Lego has topped YouGov's Brand of the Year ranking in Germany, beating dm and PayPal across 961 brands. What its consistency teaches every marketer.

French marketers enter 2026 cautiously: many are confident but few plan budget rises, and streaming is the favoured bet. What the caution means for brands.

Havas' Meaningful Brands study finds most brands are seen as replaceable and few are trusted in France. The uncomfortable lesson for every marketer.

A busy year of chief-marketer moves - from Google to Target - reveals what boards now want from a CMO in 2026. The patterns behind the headlines.

Target's 2026 holiday campaign ditches last year's 'Hot Santa' for a Chief Giftologist and a 'Gift Giving Academy', backed by a big creator push. The strategy.

Domino's is teaming with Minecraft to push its personal pizza through gaming - collectible boxes, in-game items and creator content. Why gaming is a retail channel.