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MV Group's independent media agency Good Buy Media has named Doris Madingou director-general after nearly a decade at the firm, alongside two Paris hires and three account wins.

B2B media group Infopro Digital has appointed Jérémy Terrier deputy CEO of its advertising sales division, Infopro Digital Media, succeeding Erik-Marie Bion.

Digital and influence agency Vanksen has named Christophe Jourdain as its new managing director, as founder Xavier Lesueur steps back. Vanksen operates across France and Luxembourg.

Former Public Service minister Stanislas Guerini has been promoted to managing partner at French AI-and-data consultancy Artefact, leading its human and organisational AI-transformation practice.

The last edition of France's flagship charity streaming marathon, ZEvent, raised a record €32.9m in Montpellier, with more than 80 on-site streamers and around 200 remote creators taking part.

Catholic media group Bayard is airing a daily YouTube newscast to cover Pope Leo XIV's visit to France, pooling editorial resources from La Croix, Le Pèlerin and Prions en Église.

French agency Rosa Paris (ex-Rosapark) has recruited art director Paul Grange and copywriter Simon Rizo as a creative pairing, arriving after seven years together at We Are Social.

The City of Paris has awarded the Marathon de Paris concession to the Cadence Running United consortium, which groups Havas Events with sports agencies Keneo and OSE, ending ASO's long tenure.

France's out-of-home leader JCDecaux won the top prize at CB News' annual Grand Prix des Régies, anchored by its viral Céline Dion street-furniture campaign in Paris.

TL;DR: Google Analytics 4 (GA4) is Google's free tool for measuring what happens on your website, and since Universal Analytics shut down in July 2023 it is the only version available. For a UK small business it answers three questions that matter: where your visitors come from, what they do once they arrive, and which channels actually turn into enquiries or sales. Set it up once, mark your key events, link it to Google Ads and Search Console, add a consent banner for UK GDP

My Code, billed as the largest US multicultural media and marketing company, has appointed a new chief revenue officer, chief financial officer and chief operating officer as it pushes deeper into video and CTV.

For Pediatric Cancer Awareness Month, Hyundai's Hope on Wheels program launched 'Little Warrior', a campaign centred entirely on young cancer survivors with no vehicles in the creative.

Dunkin' has kicked off its fall campaign by reuniting Baby Spice and Ginger Spice with comedian Rachel Dratch, cast as 'Pumpkin Spice, the long-lost sixth member', paired with a free-drink offer.

Duolingo has debuted a fashion capsule and a New York Fashion Week pop-up built around teaching people to correctly pronounce hard-to-say luxury names like Hermès.

Accenture has appointed Emma Chalwin, currently CMO of Workday, as its new global chief marketing officer, reporting directly to Chair and CEO Julie Sweet.

The Boston Beer Company has appointed Allison Stransky, most recently head of US marketing at Samsung Electronics America, as its new chief marketing officer, effective 12 October 2026.

New research from B2B community Propolis finds most UK business leaders believe marketing overstates its contribution to revenue and needs to speak the language of business.

WPP is looking to offload its London South Bank campus as part of CEO Cindy Rose's 'Elevate28' strategy of real-estate rationalisation and simplification.

Clearcast, the UK's TV-ad clearance body, is extending into digital for the first time with an AI pre-screening tool, iClear, and a human review service, allClear, to check campaigns against the CAP Code.

Heineken-owned Birra Moretti has named Stanley Tucci its UK and Ireland brand ambassador with an unconventional twist — the star deliberately misses the shoot because he is too busy enjoying life.