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Consumer champion Which? has launched 'The answer you can trust', its first major platform since appointing Neverland, landing as AI-generated reviews raise fresh doubts about who to believe online.

A new IPA report finds only 45% of brands are confident sponsorship drives business results, but those applying three fundamentals are around six times more likely to believe it works.

New WARC data shows the combined ad-to-sales ratio of 25 global giants has fallen from 6.1% in 2019 to 5.5% in 2025, meaning they spend proportionally less to sell more.

Steve Challouma, the former Birds Eye and Nomad Foods CMO with nearly 30 years in food, has joined The Compleat Food Group as its first chief growth officer as the business pushes toward GBP1.5bn.

Netflix posted 12% revenue growth in Q3 2026, its slowest in three years, and told investors it is 'not satisfied' as advertising revenue surged roughly 80% but still missed internal targets.

Nissan and TBWA\Nissan United dramatise the Qashqai e-Power Hybrid's range in 'Unstoppable', a 'Follow That Car!' chase where the Qashqai stays miles ahead of a taxi, a truck and a plane.

Waitrose & Partners and Wonderhood Studios reposition the supermarket's at-home dine-in range as restaurant-quality, landing on a line built to own a whole occasion: 'It's not fine dining, it's fine Dine In.'

Coca-Cola UK has launched 'The Club', a free-rewards scheme built on its Superfan platform and relaunched Supercan Premier League range, as the battle for first-party drinks data heats up.

McDonald's UK and Leo UK have reimagined six signature dips as a limited Halloween face-paint range, a shareable stunt that mines the brand's most recognisable assets for cultural attention.

Heineken has borrowed the on-demand playbook to tackle a very British problem: deciding where to drink. Its new 'Pubscription' service sorts local pubs into genres you can browse like box sets.

Merx is a Muswell Hill business — here's our practical, jargon-free playbook for helping a local N10 business get found, get chosen and win more nearby customers.

Instead of a 30-second spot, the French grid operator made a 17-minute film — and bet that depth would earn attention a hard sell never could.

French households are warming to the idea of handing everyday decisions to algorithms — starting, Kantar finds, with the heating.

Google's message to French marketers was blunt: the click is dying, and the websites built to win it need rebuilding.

Premium streaming inventory used to mean big budgets and a media agency. M6 is handing the keys to small businesses for a four-figure sum.

In-feed buying was a novelty a year ago. The latest Colissimo data shows it is becoming a habit, led by the young.

The telecoms giant is monetising something it has always owned: the footfall through hundreds of high-street shops.

Snap gathered luxury brands in Paris to make a counterintuitive case: the people around you shape a purchase more than the feed does.

AppLovin's BFCM analysis points to an unglamorous truth: the brands that refreshed creative weekly out-earned those that didn't, by a directional 23%.

A new WARC study reveals a split advertising economy — legacy brands spending a bigger share to defend ground as the platforms that sell ads spend far less.