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Marketing Minute
The Trade Desk Cuts About 15% of Its Global Workforce After a Weak Quarter
The biggest independent demand-side platform is laying off ~15% of staff after a soft quarter — a warning sign for the open programmatic market.
6 days ago3 min read
Gillian Anderson Fronts M&S's Library-Set Autumn 'Love' Campaign
M&S continues its fashion-credibility resurgence with aspirational star casting and stylised film — part of the retailer's ongoing brand turnaround.
6 days ago3 min read
Essity Calls a Global Creative Review Across Its Enlarged Femcare Portfolio
A landmark femcare account — home of AMV BBDO's 'Wombstories' and 'Blood Normal' — goes into review as M&A reshapes agency rosters.
6 days ago3 min read
Oatly Turns Shoreditch Green With a 'Colour-Matching' Matcha Pop-Up
Oatly trend-jacks the matcha boom with an immersive, influencer-ready Shoreditch pop-up — a template for FMCG brands using experiential to launch products.
6 days ago3 min read
Aldi Paints a London Store Barbie-Pink to Launch Its Own 'Aldimania' Doll
Aldi's playbook again: turn a product drop into a cultural moment. A Barbie-pink store and an own-brand doll designed to earn far more attention than they cost.
6 days ago3 min read
John Lewis Turns Christmas Storytelling Into a Year-Round Vodcast, 'Gift List'
John Lewis moves from one big Christmas ad to always-on, social-native entertainment with a new vodcast and content studio. A signal of where brand content is heading.
6 days ago3 min read
The 272-Year-Old RSA Rebrands — With Dame Judi Dench Fronting the Refresh
A 272-year-old institution modernises with a Baby Teeth rebrand and a Judi Dench launch film — a case study in refreshing heritage without erasing it.
6 days ago3 min read
Guinness Finds a Big Idea Hiding Inside the Word 'LoVely'
Guinness swaps the 'V' in 'Lovely' for its harp — turning a 1930s tagline into a flexible, ownable design system. A masterclass in distinctive brand assets.
6 days ago3 min read
Vodafone Sells 'SuperMobile' Like an Action Blockbuster in VodafoneThree's First Big Push
VodafoneThree's first big post-merger campaign sells premium tier 'SuperMobile' with cinematic, Roman Kemp-fronted craft — and a pricing lesson for anyone selling a premium upgrade.
6 days ago3 min read
Man City Women Build a Brand of Their Own — a Bellwether for Women's Sport
Manchester City Women is developing a distinct brand identity rather than mirroring the men's badge — a 'statement of ambition' that signals how the commercialising women's game will monetise as a property in its own right.
Sep 43 min read
AI Will Run 80% of US Ad Spend by 2028 — Here's How to Keep Control
Gartner says 80% of US ad spend will flow through AI-powered platforms by 2028. Here's how marketers can keep control of budgets and guard against the 'machine bias' that favours the platforms.
Sep 43 min read
Graza Bets on NASCAR — and Now Mayo — to Take Olive Oil Mainstream
DTC darling Graza is using a NASCAR sponsorship, a WNBA tie-up and a spot that fries an egg on a race car to push its olive oil — and new mayonnaise — from online cult brand to the mainstream aisle.
Sep 43 min read
Specsavers Turns a Hearing Test Into a Nightclub Guestlist for the Over-50s
Specsavers' 'The Testlist' rewards over-50s who complete a free hearing screener with a Groove Armada guestlist — a sharp piece of health marketing aimed at Britain's original ravers.
Sep 43 min read
Sir John Hegarty to Open the 2026 Festival of Marketing With a 'Creative Blueprint'
Sir John Hegarty will open Marketing Week's 12th Festival of Marketing on 14 October 2026 at The Brewery, London, with a keynote on using creativity to drive growth.
Sep 43 min read
Influencer Marketing Disclosure Rules in the UK: When and How to Label #Ad
A plain-English guide to when UK influencers and brands must label content as advertising — covering ASA rules, acceptable #ad labels, gifted and affiliate posts, and the CMA’s new enforcement powers.
Sep 35 min read
bonprix Opens a Second External Sales Channel — Selling on Deichmann.de
Otto Group fashion brand bonprix expanded its partner-commerce strategy by selling apparel through shoe retailer Deichmann's online marketplace — its second external channel.
Sep 30 min read
UM Defends Arte's Media Account After a Competitive Pitch
Omnicom media agency UM successfully defended the media mandate for European public broadcaster Arte in a competitive pitch, retaining the incumbent relationship.
Sep 30 min read
ING Extends Its German Basketball Sponsorship Through 2036
ING Deutschland signed a 10-year extension as main sponsor of the German Basketball Federation, running through at least 2036 and covering all national teams.
Sep 30 min read
German Advertisers Demand Standards and Transparency in Retail Media
An OWM member survey found 88% of German companies rate retail media 'important', but advertisers are pushing for shared standards, better ROAS measurement and pricing transparency.
Sep 30 min read
Chinese EV Brand Geely Hands Its Full-Service Account to Havas Germany
Following a pitch, Geely awarded a full-service advertising mandate to Havas Germany to steer its German market launch, spanning strategy, creative, media, events and PR.
Sep 30 min read
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