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A new ultra-luxury resale report finds Chanel the most-searched brand and Louis Vuitton the most-shopped, as nostalgia and Y2K revivals drive demand and generations split sharply by brand.

IKEA and agency Buzzman are turning price reductions into French wordplay across out-of-home and digital screens, tying lower prices to purchasing-power anxiety as cheaper Chinese rivals circle.

LVMH's Sephora is rolling out Quiet Hours worldwide after a pilot, cutting lighting, sound and announcements for neurodivergent and sensory-sensitive shoppers, turning accessibility into a brand position.

French grocer Monoprix has awarded its brand and performance communications to Havas Paris and Havas Commerce after a three-month review, a notable win in a market where Havas and Publicis swap big accounts.

To mark 50 years of own-brand products, Carrefour became the first advertiser on Dailymotion's connected-TV home-screen format, using first-party data to lift purchase intent 23 points above benchmark.

New DoubleVerify research shows French consumers react to the execution of AI advertising, not its mere presence, punishing low-quality work while accepting polished AI creative with little complaint.

At a French retail conference Danone revealed it personalises creative at scale using AI tied to purchase data, and is now testing ads inside ChatGPT while tracking how answer engines cite its brands.

OpenAI's first-ever France advertising campaign leans on two grandmothers to launch ChatGPT Voice and two new French voices, breaking the fourth wall to make an AI product feel human and unthreatening.

Apple Music unveiled a full rebrand on 21 October, its new logo and identity physically shaped by an original Fred again.. composition captured in-camera, rolling out with iOS 27.2.

A 12 October Digiday report finds agencies and CMOs planning media and creative against AI-generated synthetic audiences, with one Kenvue brief falling from about 30 days to 3.

Meltwater launched its global Intelligence Is Always in Style campaign around 13 October starring Kim Cattrall, marking its 25th anniversary with a rare celebrity push for a B2B martech brand.

The NRF forecasts 2026 holiday sales up 4.2% to roughly $1 trillion, but with only about half that growth real, electronics pressured and seasonal hiring muted.

WPP named McCann global CEO Tyler Turnbull as CEO of WPP Creative on 9 October, succeeding Jon Cook to lead a combined VML and Ogilvy network as Cindy Rose drops the holdco label.

The FTC's 8 October settlement with Greenway Auto Group targets ads understating real prices, after the dealer allegedly charged $3,350-plus over advertised cost in 92% of deals.

Dunkin' unveiled a Marvel tie-in on 5 October, with an Avengers: Doomsday menu and collectibles priced $8.99-$24.99 launching 4 November ahead of the 18 December film.

Gymshark named Megan Thee Stallion its first celebrity ambassador around 21 October with a 22 October drop, breaking a playbook built on micro-influencers to chase mainstream reach.

Target's 2026 holiday campaign, previewed 20-21 October, builds a fictional Academy of Giftology led by D'Arcy Carden, backed by creators, OOH and up to 25% off toys for Circle members.

Pringles' 13 October Halloween stunt invites fans to sign a Last Will and Taste-Ament to be buried in a can-shaped urn, with a 200-year supply of Pringles for the winner.

DoorDash launches its first-ever on-demand apparel partnership with Skims via a 13 October ad in which Kim Kardashian solves a last-minute wardrobe emergency with a single tap.

Rivian revived Bill Murray as Peter Venkman for a Ghostbusters Halloween ad, an in-car Ghostbusters Mode and real Ecto-R1 vehicles, unveiled 8 October, borrowing pop-culture IP to stand out.