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In-store retail-media specialist Médiaperformances has launched subsidiaries in Spain, Poland, Portugal, Italy and the UK, claiming first-mover status as a pan-European omnichannel player.

The owner of Le Télégramme has renamed its parent group Advenn, signalling a broader diversified-media ambition rooted in its Brittany heritage.

Castor & Pollux has launched 'Fellow', placing a recruited creator inside an advertiser's team to own its TikTok long-term — with Engie the first public test.

CB News has named Groupe Figaro its 2026 media group of the year, with M6's David Larramendy taking the 'media personality' prize.

The ADMTV and specialist DK have launched a metric measuring CO2e per completed viewed second per 1,000 contacts — and it shows social video far out-emitting TV.

Paris-based Actionable, founded by ex-Criteo Europe boss Nicolas Rieul, has raised $10m to scale predictive and causal AI that scores entire customer journeys.

French research group Ifop has acquired Paris trend-forecasting house NellyRodi, fusing survey data and social listening with long-range trend consulting under one roof.

US publishers and brands including Time and Wayfair are building ads and data feeds aimed at AI agents, not humans, as agentic shopping begins to reroute buying decisions.

Five Guys has appointed LA agency Mirimar as its creative agency of record, cementing a more deliberate marketing push after decades of relying on word of mouth.

Anthropologie is stocking Nike for the first time as sneaker-seeking customers jump almost 30% year on year, doubling down on footwear as its most valuable shopper segment.

As employers and insurers pull back GLP-1 coverage, drugmakers like Novo Nordisk and Eli Lilly are pivoting from awareness ads to brand-building for a growing out-of-pocket market.

US news publishers are spending hundreds of millions a month buying search traffic to offset AI-driven organic declines, with paid-search budgets up 274% in three years.

Omnicom has named BBDO chairman Andrew Robertson CEO of its combined Omnicom Advertising division as founding chief Troy Ruhanen retires after two decades.

Marketing Week's State of Brand in B2B 2026 shows 58.4% of B2B firms increased their brand-building focus this year — yet only a fraction commit to genuinely long-term brand strategy.

Co-op's new 'Pop to Co-op' campaign satirises the hassle of the big supermarket shop to reframe convenience as no compromise on value, anchored by its Aldi Price Match.

A new tool from Royal Mail Marketreach, JICMAIL and Adwanted lets planners buy direct mail and door-drops alongside regional OOH, radio and cinema for the first time.

AXA has partnered with Publicis Sapient to deploy AI agents at scale across markets including the UK — a sign of how agency groups are becoming operational transformation partners.

New IPA TouchPoints data shows UK adults spend 44% of their commercial-media time alone, pushing brands toward context-aware, individualised planning over shared reach.

Radiocentre is urging the government to delay any early Freeview switch-off, warning it could push radio transmission costs up more than 50% and threaten station closures.

Grindr has agreed to pay £26m to settle a UK group action from around 12,000 users over alleged data-sharing with ad partners — a landmark warning on the cost of ad-targeting data leaks.