All Marketing knowledge

Amazon is letting advertisers buy ChatGPT placements through its DSP - pushing 'ads inside the chatbot' into the mainstream. What marketers should do now.

Quilter piled a mattress on a mound of cash at King's Cross to dramatise £303bn of idle UK savings. How to turn one statistic into a shareable moment.

Currys and AMV BBDO turn the 'dad energy' meme into a cost-of-living pitch for efficient tech - a masterclass in trend-jacking with commercial intent.

Outvertising's first creative-leader CEO signals that inclusion in advertising is regrouping around effectiveness and craft. What it means for brands.

A senior TikTok ad executive is moving into podcasting as Acast unifies its European business. Why audio is now competing hard for social's budgets.

After 21 years championing the effectiveness case for TV, Thinkbox's CMO is stepping down. What it signals for advertisers and total-video planning.

A whistleblower suit over alleged undisclosed media rebates keeps agency transparency in the spotlight. What brands should demand from their media contracts.

A leaked WPP memo urges clients to swap independent 'triple bids' for three in-house options. Producers say it threatens fair competition - here is what advertisers should do.

OpenAI has appointed its first EMEA advertising lead - a clear sign ChatGPT ads are heading to the UK and Europe. Here is what it means for marketers.

From January 2027, every ad on ITV and ITVX must carry subtitles - and ITV is subsidising captioning for smaller advertisers. Here is what it means and what to do now.

In the UK you almost always need someone's permission before sending them a marketing email or text - unless you can tick every box of the 'soft opt-in' exemption. Marketing to other businesses is lighter-touch, but not a free-for-all. And since 5 February 2026 the ICO can fine breaches up to £17.5 million, so a permission-based list isn't just good manners - it's the law. What counts as direct marketing (and why it matters) Direct marketing is any advertising or promotional

BMW's tie-in with Sony's 'Spider-Man: Brand New Day' put its Neue Klasse on the big screen — but showing Spider-Man promos on owners' in-car displays has sparked a backlash.

Jung von Matt has won the advertising account for Hamburg's transit authority HVV, with JvM Tech and MaibornWolff also set to rebuild hvv.de — a mobility win with a digital core.

Katjes' 'Seid sweet zueinander' campaign, by antoni_jellyhouse, runs across six European markets with a message of everyday openness over prejudice — without the preachy tone.

VW brand chief Christine Wolburg says the carmaker's comeback runs on creator marketing, everyday moments, currywurst and real buttons — a deliberate turn away from a pure-tech story.

s.Oliver's new campaign uses AI to pair Heidi Klum with a digital clone of her 1990s self, dramatising the brand's decades-long claim on casual style.

Edeka planted a five-metre broccoli T-Rex at Berlin's Potsdamer Platz for its 'Survival of the Frischest' push, dramatising that frozen fruit and veg keeps its nutrients — and cuts waste.

The Ritz Paris has launched its first chocolate collection, from Guimauve Oursons to a crested Camée — an 'accessible luxury' play that turns the hotel into a take-home brand.

TF1 Pub's 2027 plan unveils 'Puissance Max' cross-video buys, an 'Autopilot' agentic-AI suite, and a push to win France's €12bn local advertising market.

Havas Paris has launched The Creator Society, a talent-management arm, pledging to reinvest 5% of its fees into the projects of the creators it signs — a new twist on the agency-creator model.