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Unlimitail and The Trade Desk are letting advertisers activate 80+ Carrefour purchase-based segments self-service on the open web — no bespoke build required — starting in France.

Caesars Sportsbook gives Clay Matthews an over-the-top 'looksmaxxing' makeover — real prosthetics, no AI — to dramatise its app upgrades for NFL season, via agency Fellow Kids.

The UPS Store has launched 'Blu,' its first brand character, to unify messaging around printing, shredding and mailboxes — and remind small businesses it's more than a shipping counter.

Athletic Brewing has hired Deutsch Family and Diageo veteran Dan Kleinman as CMO, as the non-alcoholic beer leader ramps national media 120% and lands a MetLife Stadium deal.

Johnsonville's 'Sausage for Dinner 2026' parodies political attack ads to cut through midterm noise — complete with lawn signs, a gen-AI TV spot and a food-insecurity tie-in.

DeepIntent has launched Cora, billed as the first fully agentic marketing platform for healthcare — letting marketers direct AI agents in plain language across strategy and activation.

Tubi's biggest-ever campaign, 'Find Any Feeling for Free' by Mischief @ No Fixed Address, leans on Y2K nostalgia to sell its free library as the cure for anyone chasing a feeling.

Primark confirmed it will launch UK home delivery, backed by a £90m warehouse deal, as CEO George Weston insists the retailer is 'redefining value' beyond price. Here's what it means.

The Welsh Government is relaunching an £88m media and creative review it previously abandoned, with the process due to begin in October — one of the UK public sector's biggest live accounts.

LVMH is moving its Asia-Pacific media account from WPP to Publicis from January 2027 — with no competitive pitch — extending one of the luxury giant's deepest agency relationships.

The John Lewis Partnership's half-year loss widened to £89m even as sales grew 2% to £6.3bn — and it is raising brand investment 29% and building a pan-partnership loyalty scheme.

Otto Group fashion retailer bonprix is embedding AI through the whole customer journey, with new CMO Nicolai Johannsen insisting each use case must show ROI quickly.

Neobroker Scalable Capital is running a cheeky 'Bist du besteuert?' campaign to position itself early for the Altersvorsorgedepot, the state-backed successor to the Riester pension.

Digital agency Curious Company is repackaging past bespoke builds as subscription software modules — a bid to swap one-off project fees for recurring revenue.

Audiotainment Südwest is taking the Hamburg/Schleswig-Holstein media authority to court for refusing to re-tender FM spectrum freed when a rival station went dark.

The ECJ sided with Ikea against a Belgian far-right party that copied its look, ruling that political speech does not give free rein to exploit a famous brand's reputation.

Zalando-owned About You has launched what it calls the year's first Christmas spot, fronted by Lena Gercke, a full three months before the holidays.

Forecaster Madison & Wall has raised its German ad-market outlook to 2030, but the growth is almost entirely digital while linear TV keeps shrinking.

Renault has appointed Jean-Pierre Diernaz VP of Renault Brand Global Marketing and Chief Branding Officer across all brands, opening a new phase in its marketing transformation.

From Maje to Pierre Hermé and the hypermarkets, French brands are flooding the market with Dion-themed products around her Paris residency — testing the limits of scarcity marketing.