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Biborg, a French agency specialising in video games, has created 86DB, a new agency dedicated to the cinema and streaming industry.

Cityz Media has renewed its Klépierre partnership for eight more years across 38 French malls and spun up a dedicated Cityz Retail Media unit, while allying with Ocean Outdoor.

At its 57th edition, France's Club des Directeurs Artistiques awarded its inaugural Grand Prix to 'Le Mal-Aimé', created by Romance for Intermarché.

A tribunal has halted a plan by Gisi (Infopro Digital) to cut eight sub-editor roles it argued AI could largely replace, ruling the rollout risked staff health and lacked real-world testing.

Cupra co-produced 'Premier Virage', a rap project with eight artists from Netflix's 'Nouvelle École' season five, to promote its all-electric Cupra Raval under a 'University of the Streets' platform.

Carrefour and Publicis Conseil have launched a custom Fortnite experience with four mini-games to introduce Gen Z players to jobs behind the food transition, part of the retailer's 'Act for Food' platform.

The IAB has lifted its 2026 US ad-spend growth projection to 12.3%, with social media, connected TV and commerce media leading and linear TV the only channel in decline.

Staples has introduced a 'Hard Button' as a comedic counterpart to its iconic Easy Button, anchoring a bigger push to reposition itself as an enterprise B2B services provider.

Applebee's has expanded a single viral burger into a full 'O-M-Cheese' menu platform, adding the O-M-Cheese-adilla Burger after the original became its most-ordered burger.

Meta has consolidated its creator and partnership-ads tools into a single Creator Marketing Hub and set 29 September for general availability of Instagram live video Partnership Ads.

Nielsen has shifted its Streaming Content Ratings from weekly to daily delivery and halved the delay on its public Streaming Top 10, closing the measurement-speed gap with linear TV.

Lowe's has added Lowes.com and its Marketplace to CMO Jen Wilson's portfolio, folding e-commerce into a role already spanning marketing, retail media, loyalty and personalization.

Coach's fall campaign fuses a music-led Spotify integration, a roving live-performance bus tour and Elle Fanning to chase Gen Z, backed by a roughly 20% increase in marketing spend.

Wonderful Pistachios has built its first name, image and likeness roster — seven college athletes across six sports — for a social-first campaign running through the 2026-27 season.

Sonos has launched the largest brand repositioning in its history, 'Love the Sound. Feel the System.', recasting itself as an end-to-end sound system to rebuild trust after its 2024 app debacle.

The Financial Times and New Commercial Arts have launched 'The Pink Room', a social-first campaign spotlighting FT journalists to make the case for trusted human journalism in an AI age.

Tesco fashion brand F&F and BBH London have launched 'Whatever You're Dealt', a tarot-inspired autumn campaign built around a custom 78-card deck and a Piccadilly Lights takeover.

Cadbury and Ogilvy are launching limited-edition Twirl Golden Dipped with a one-day jeweller takeover in Hatton Garden — and a real 18-carat gold-plated Twirl hidden among the free samples.

Grey London CEO Jai Kotecha has taken on an expanded remit to lead social capability across Ogilvy Group UK, as the WPP network moves to concentrate its social offer under senior leadership.

Luxury and lifestyle communications group The Independents has acquired international production studio Smuggler, adding one of advertising's best-known film shops to a collective of 24 businesses.