All Marketing knowledge

Channel 4 will now sell advertising for Channel 5 and Paramount's UK channels — a landmark consolidation that reshapes the UK's TV ad-sales landscape as broadcasters scramble for scale against the platforms.

Tyre marketing rarely troubles the culture. Hankook's returning 'Hank' character — now retired and outdoors — is a masterclass in treating a creative device as a long-term asset.

A Christmas market inside a September music festival? Kaufland's 'Winter Wonderland' turns 'far too early' into a shareable moment — and a young crowd into next year's shoppers.

Brand sympathy is up 37%, yet Penny's 2025 sales grew just 0.7% — the slowest of Germany's discounters. Marketing chief Jan Flemming on the lag between love and the till.

In its debut work since winning the transport authority's account, Jung von Matt turned Hamburg's station floors into a civil-courage prompt — a red line that asks commuters to step up, not stand by.

Three high-impact actions every small business owner should take right now, from Merx Marketing — simple, proven moves that drive growth without a big budget.

Ten years after its 2016 viral frenzy, Ritter Sport is reviving its Einhorn (unicorn) chocolate for 1 November 2026 with a deliberate shift away from influencer hype toward retail sales volume.

Rewe is expanding its retail-media partnership with The Trade Desk so that purchase-based audiences from its physical stores now supplement its existing online data.

Aldi's campaign attacking rivals' discount apps — positioning itself as the sole price leader — has provoked Lidl, Edeka and Rewe into hitting back with their own TV spots.

A DMEXCO/Civey survey ahead of the 2026 show finds German marketers investing chiefly in technology and using AI mainly for efficiency gains, exposing a gap between AI hype and revenue impact.

McCann Worldgroup Germany has hired Ole Nagatis from TLGG as a new Executive Creative Director, adding him to its three-person creative leadership line-up.

Immowelt and agency KNSK Berlin sent a floating old-building façade down the Spree to spotlight Berlin's housing crisis days before the city's state election.

In an overnight guerrilla stunt at Munich's Stachus, insurer Die Bayerische projected 'Bist du beraten?' over neobroker Scalable Capital's pension-depot ad, arguing retirement planning needs more than an app.

Nielsen's August 2026 gross figures show Germany's ad market up just 0.9% to €2.39bn, with television down 4.9% while online, out-of-home and cinema grew.

ING Deutschland has added Saint Elmo's and RCKT to its agency roster for a new retirement-savings platform built around comedy and fronted by comedian Aurel Mertz.

The Federal Court of Justice has ruled that DIY chain Obi cannot claim trademark protection for its signature orange, calling the colour a generic signal for hardware stores rather than one brand.

French streaming service TF1+ has unveiled a new brand territory, 'le streaming qui fait du bien' (streaming that feels good), created by Artefact 3000 and inverting everyday hassles into on-screen pleasures.

The European Media Marketplace, a cross-border alliance to counter global gatekeepers, has appointed industry veteran Christophe Parcot as Non-Executive Chairman.

Parcel-locker network Mondial Relay by InPost has appointed French agency Gangstères to run its social media, as it pushes a broader brand reinvention.

French media group CoSpirit has brought employees and investment fund Re-Sources Capital into its capital, with close to one in two staff subscribing.