All Marketing knowledge

One Minute Summary ALDI has kicked off one of the largest packaging and private label rebrands of the year by putting its own name on nearly every product and introducing its first namesake brand.

One Minute Summary LinkedIn has launched a Creator Partnerships Hub to connect brands with B2B influencers. The tool helps marketers collaborate with thought leaders, boosting credibility and engagement.

One Minute Summary TikTok has launched Search Ads, allowing brands to target users directly within the app’s search results.

One Minute Summary Meta is rolling out AI-powered ad tools to help small businesses create smarter, more engaging campaigns. The update boosts engagement by 18% in early tests, making ads easier and more effective.

One Minute Summary The Arab world is a booming ad market, set to exceed $12B by 2026. Success lies in balancing TV dominance with digital-first strategies and respecting cultural nuances.

One Minute Summary: OOH advertising is thriving again, evolving from static billboards to smart, data-driven digital displays. With $43B in global ad spend, brands leverage real-time targeting and bold creativity to cut through urban noise. The future of OOH lies in merging tech precision with iconic public spectacle. The Global Comeback of OOH Out-of-home (OOH) advertising has been part of cityscapes for decades. From Times Square in New York to Piccadilly Circus in London,

One Minute Summary The Super Bowl is the ultimate global advertising event, costing $7M for just 30 seconds but offering unmatched cultural impact.

Merx Marketing produced and delivered 33 premium roller banners for South & City College Birmingham's 2025 enrolment — on a custom size and a two-week turnaround.

A double win for the Midlands marketing scene: Daniel Nikolla has been named Future Face of Sales, Marketing & Communications by the Greater Birmingham Chambers of Commerce and recognised as Young Professional of the Year at the East Midlands Chamber's Generation Next Awards.