Gaming Agency Biborg Launches 86DB, a Full-Service Shop for Film and Streaming
Updated: 6 days ago
TL;DR: Biborg, a French agency specialising in video games, has launched 86DB, a new full-service agency dedicated to the cinema and streaming industry.
A Gaming Specialist Expands Into Entertainment
Biborg announced 86DB on 16 September 2026. The new agency offers campaigns, strategy, social media and influencer relations for films, series and programmes.
It is led by CEO Marie Trocmé, with Clément Raucoules-Aimé as Creative Director — a dedicated team rather than a bolt-on service line.
Why Now
The founding rationale is blunt: audiences no longer consume a title solely in cinemas or on a single platform. A film or series now lives across theatres, streaming, social and creator content simultaneously.
That fragmentation has turned entertainment promotion into a specialist discipline, distinct from both traditional advertising and pure games marketing.
The Read on the Move
Biborg's games heritage is the interesting part: gaming marketing has long had to work across platforms, communities and creators at once — exactly the muscles entertainment marketing now needs. The expertise transfers.
For studios and streamers, a shop built for cross-platform, community-first promotion is arguably better suited to modern releases than a legacy entertainment agency.
Marketing Minute's Take
The launch is a tidy example of adjacent expansion — taking capabilities honed in one fragmented, creator-heavy category (gaming) into another (entertainment) facing the same fragmentation. For any specialist agency, the growth question is the same: where else does your hardest-won skill now apply? Biborg found its answer.
Quick FAQ
What is 86DB?
A new French agency launched by gaming specialist Biborg, dedicated to the cinema and streaming industry and offering campaigns, strategy, social media and influencer relations.
Who leads 86DB?
CEO Marie Trocmé, with Clément Raucoules-Aimé as Creative Director.
Why launch a dedicated film and streaming agency?
Because audiences no longer consume a title in one place, cross-platform entertainment promotion has become a specialist discipline distinct from traditional advertising.
This is adjacent expansion done well. Gaming marketing has always had to work across platforms, communities and creators at once — precisely the muscles entertainment now needs. The growth question for any specialist is the same: where else does your hardest-won skill apply? Biborg spotted its answer before rivals did. — Daniel Nikolla, Founder of Merx Marketing
The takeaway: specialist agencies grow by spotting where a hard-won skill transfers — Biborg took cross-platform gaming expertise into film and streaming.
Where does your agency's hardest-won capability apply beyond the category you built it in?
If you would like to know more about this topic, please contact us on danieln@merxmarketing.co.uk
Sources: Stratégies, CB News.
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Written by Daniel Nikolla, Founder of Merx Marketing Ltd and Marketing Minute
