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French skincare brand Lierac has paired influencers Sananas and Pounsitime for its 'Glow Fresh' campaign, a cross-generational creator play in a crowded beauty market.

French charcuterie brand Madrange has launched its first advertising campaign with new agency Mouton Noir, a fresh creative chapter for a heritage food name.

France's Union des Marques has updated Oneframe, its reference tool for measuring the carbon footprint of advertising campaigns, extending its reach and harmonising methods.

French natural-products group Léa Nature has appointed Clark Influence to run influencer marketing across its brand portfolio, a sign of how central creators have become to purpose-led brands.

Reuters says a flexible, dynamic paywall is lifting both subscription revenue and advertising performance at once — challenging the idea that the two must trade off.

Google has launched an 'ad detection' tool that lets marketers better assess how their ads actually appear and perform inside Chrome.

Kroger's retail media arm has delivered its strongest profit growth since 2021, underlining how high-margin advertising is becoming grocery's engine of growth.

Electronic Arts is bundling advertising across its game franchises to make a bigger, simpler pitch to brands chasing gaming's hard-to-reach audiences.

Mattel has signed a multi-year deal to bring Bluey to Barbie, Hot Wheels, Fisher-Price and more — a licensing play that rents one of kids' entertainment's hottest properties.

Big Brothers Big Sisters has launched 'Game On', a bold initiative to recruit partners and reach 500,000 young people through sports-based mentoring by 2035.

CNN's new 'Engagement Party', fronted by podcast hosts Audie Cornish and Ari Shapiro, leans into culture and creators to rebuild audience trust.

Spotify's Creative Lab argues that as media formats converge, audio can be the 'common denominator' that ties a brand's presence together across channels.

JCPenney's 'Other September Issue' swaps professional models for real teachers, turning back-to-school fashion into a values-led salute to educators.

Baby formula brand Bobbie has cast Nara Smith — famous for making everything from scratch — in a satirical ad that pushes back on parenting pressure and normalises formula feeding.

Seven in ten brands say partnerships with non-profits change their business for the better, new research reported by Marketing Week finds — as purpose partnerships mature.

Almost two-fifths of B2B marketers say securing investment would be easier if their CEO and CFO understood brand building, new Marketing Week research finds.

Beauty retailer Space NK has promoted its chief marketing officer, Emma Simpson-Scott, to chief executive — a rare CMO-to-CEO step up that signals brand's central role in retail.

Premium Italian lager Menabrea leans into provenance with a cinematic Ark-made film about a gutsy smuggler moving contraband beer through the Alps.

Creative agency Bicycle London is opening a Manchester arm, joining a wave of London shops planting flags in the UK's regional creative hubs.

McCann has named a new London managing director and a head of its Bristol agency, refreshing UK leadership across its central offices as the network invests in regional strength.